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Paper ID IJIFR/V13/E3/011 Page No.: 392-400

Subject Area History

Authors Pratiti Bakshi
Dr. Sujith Kumar Parayi

Abstract This paper explores the evolution and decline of the Devadasi pratha in colonial India with a special emphasis on the Kalavantulu community of Andhra Pradesh. It examines the colonial legal intervention, it’s Victorian morality and the civilizing mission which misrepresent the indigenous culture in particular and society in general which equates the sacred performance traditions with prostitution. The study tries to trace the transformation of temple dancers from respected and honourable position of custodians of classical art to marginalized sections under colonial and nationalist scrutiny. The paper invokes a critical engagement with Marxist and Postcolonial feminist frameworks which helped in interrogating the intersections of caste, gender and state policy which shaped the lives of Devadasis. The paper tries to challenge the notion that Devadasis were passive victims by throwing light on their cultural agency, resistance strategies and continuous efforts to reclaim their voices and identities. Through this the paper tries to reposition the Devadasis not as a “barbaric” past but as a symbol of artistic resilience and political assertion against the colonial modernity.

Keywords cultural agency, victorian morality, colonial modernity, Kalavantulu, Andhra Natyam, postcolonial feminism, civilizing mission, occupational group


Paper ID IJIFR/V13/E3/010 Page No.: 384-391

Subject Area Commerce & Business Management

Authors Dr. Reshmi A. Rajan
Deepak Thothadri J
Ashwin A S
Anantika RB

Abstract With the unprecedented growth in the field of the E commerce we have seen the revolutionary development of the UI/UX which has immensely affected the customer decisions and market trends in the past decade. Through a 100% survey and insights from behavioural economics, the study shows that people’s attitude does not usually match their actions. Although most of the respondents wanted to contribute positively towards environmental reforms, most of them refused to pay extra upfront or hidden charges for the same. And they preferred going by reviews, discounts, peer signals to make their decisions in such E Commerce platforms. When it comes to encouraging greener choices making, making eco-friendly options the default works best (38%). People where strongly influenced by what others around them were doing (88%). Tracking personal impact helped keeping people engaged too. This rapid growth has brought unseen challenges into the market where not only the customer decisions, but the UI & UX interventions guide the customers into making sustainable choices on their purchases. This research aims to shed light on the behavioural economics of consumers making sustainable choices in their day-to-day purchases through E-Commerce platforms. Keywords: Digital nudging, green consumer behaviour, sustainable e-commerce, UI/UX design, behavioural economics, eco-friendly defaults, peer influence, customer decision-making, environmental sustainability, online shopping patterns

Keywords Digital nudging, green consumer behaviour, sustainable e-commerce, UI/UX design, behavioral economics, eco-friendly defaults, peer influence, customer decision-making, environmental sustainability, online shopping patterns


Paper ID IJIFR/V13/E3/009 Page No.: 372-376

Subject Area Education

Authors Mohammad Yaseen C.G Research Scholar Alagappa University College of Education Alagappa University Karaikudi
Dr.JE.Merlin Sasikala

Abstract Abstract This study explores the influence of institutional climate on the academic performance of secondary school students in Lakshadweep. Institutional climate encompasses the overall environment of a school, including teacher-student interactions, peer relationships, administrative support, classroom practices, and emotional well-being. Using a descriptive survey method, data were collected from 120 students (60 boys and 60 girls) from Government Senior Secondary Schools on Kadmat, Amini, and Kalpeni islands. The Institutional Climate Inventory and students’ academic records were utilized to gather information. Statistical analyses, including mean, standard deviation, Pearson’s correlation, and t-tests, were employed. Results revealed a significant positive correlation (r = 0.62) between institutional climate and academic achievement, indicating that supportive and inclusive school environments enhance student performance. No significant gender differences were found in the perception of school climate. Key contributors to a positive climate included teacher encouragement, effective leadership, and community engagement. The study concludes that fostering a warm, collaborative, and motivating institutional atmosphere can improve learning outcomes in Lakshadweep. Keywords: Institutional climate, academic achievement, secondary education, school environment, Lakshadweep.

Keywords Institutional climate, academic achievement, secondary education, school environment, Lakshadweep


Paper ID IJIFR/V13/E3/008 Page No.: 377-383

Subject Area II MA ECONOMICS

Authors [email protected]
Dr.R.Uma,
[email protected]
RP.Deetchana

Abstract In recent years, the emergence of e-pharmacy apps has transformed pharmaceutical retail, offering consumers convenient digital access to medicines and healthcare products. This study investigates consumer buying behaviour towards e-pharmacy apps in Coimbatore city, focusing on awareness, motivations, satisfaction, and challenges. Using a structured questionnaire survey of 45 respondents from diverse demographics, the research reveals that price advantages, quick delivery, and product availability are key drivers of adoption. While consumers appreciate home delivery and multiple payment options, concerns remain about product authenticity and delivery reliability. The findings provide insights to enhance epharmacy services and promote their wider acceptance in urban Indian markets.

Keywords E-pharmacy apps, Consumer buying behaviour, Online medicine purchase, Coimbatore, Digital healthcare


Paper ID IJIFR/V13/E3/007 Page No.: 357-371

Subject Area Social Work

Authors Anju P
Midhun C P
Mohan A K

Abstract Purpose The purpose of this conceptual paper is to examine why and how intersectionality, predominantly shaped by Western epistemologies, requires decolonisation for Indian social work education and practice, given India’s historically rooted hierarchies. Drawing on the evolution of intersectionality globally and in India, the history of social work education from its colonial origins, and the idea of epistemic decolonisation, the paper also highlights past and ongoing efforts to reimagine curricula. Approach Conceptual paper using a critical interpretive synthesis and decolonial hermeneutic reading of scholarship in social work, feminist/anti-caste studies, education, alongside key institutional texts (e.g., curriculum frameworks, prospectuses). Evidence was abductively organised across micro/meso/macro levels and epistemic/cultural/political/economic domains to derive suggestions for decolonising intersectionality within Indian social work education and to articulate testable propositions for future empirical work. Findings Imported, single-axis, and race-centric variants of intersectionality insufficiently capture India’s caste–gender matrix and risk reproducing epistemic dependency. Curricular redesign embedding caste-conscious and multilingual learning outcomes; fieldwork reconfiguration through co-supervision with community mentors and reciprocal, movement-linked placements; and assessment reform that values oral, embodied, and community-authored artefacts alongside textual outputs. Such redesign strengthens critical consciousness, improves classroom–field alignment, and equips graduates for justice-oriented practice. Originality/value Amid global calls to diversify curricula, this paper contributes an India-specific, decolonised intersectionality agenda for social work that is theoretically coherent and immediately actionable in pedagogy and field education. It consolidates dispersed Indian scholarship into a transferable framework, offers practice and policy blueprints (learning outcomes, modules, supervision models, assessments), and states propositions to guide empirical evaluation. The work reframes social work education as a site of cognitive justice, advancing inclusive knowledge production and more effective, context-sensitive professional preparation. Keywords: Intersectionality; Epistemic decolonisation; Social work education; Caste–gender intersection; Indigenous epistemologies

Keywords Intersectionality; Epistemic decolonisation; Social work education; Caste–gender intersection; Indigenous epistemologies


Paper ID IJIFR/V13/E3/005 Page No.: 342-356

Subject Area Commerce

Authors Dr.Kalpana Naidu C
ANAAHATHA S

Abstract Cryptocurrency has emerged as a disruptive financial innovation, particularly resonating with tech-savvy younger generations. Its decentralized structure, potential for high returns, and digital convenience have made it a popular yet controversial investment option. Among college students, this trend reflects both curiosity and caution — a desire for financial growth tempered by concerns about risk and volatility. This study investigates the awareness, perception, and investment behaviour of college students toward cryptocurrency. It examines their understanding of digital assets, attitudes toward risk, information sources, and the role of financial literacy in shaping investment intentions. Findings reveal that while awareness levels are high, in-depth knowledge and responsible investment practices remain limited. The study emphasizes the need for targeted financial education to encourage informed and secure participation in digital finance

Keywords Cryptocurrency, Investment Behaviour, Financial Literacy, Perception, Digital Assets, Risk Awareness, Student Investors, Financial Education


Paper ID IJIFR/V13/E3/004 Page No.: 326-341

Subject Area Organizational Behaviour

Authors Aleena Joy
Vijila Yesudhas
Sravana Konnath

Abstract This study explores the venture kinship effect in startups and its crucial role in fostering strong interpersonal bonds. Despite high employee attrition rates, startups demonstrate exceptional innovation due to this effect. By examining the Indian startup "Techgentsia," known for low attrition and high achievement rates, we identify factors contributing to the kinship effect and its impact on founder-team relationships. Drawing from Psychological Contract Theory (PCT) and secondary literature, we introduce the venture kinship effect concept. Using a two-phase research design, the first phase employs thematic analysis and netnography to identify kinship effect elements from employer. The second phase involves interviews with employees of Techgentsia from different periods, revealing outputs from their perspective. Our findings underscore the importance of the kinship effect in startups, providing valuable insights for HR professionals and leaders to foster unity, cohesion, and dedication, crucial for sustainable growth in today's competitive business environment.

Keywords Interpersonal relationships, Kinship, Netnography, Psychological contract, Startups.


Paper ID IJIFR/V13/E3/003 Page No.: 318-325

Subject Area Commerce

Authors Dr. L.A. Razia Fathima

Abstract Green finance is crucial in the attainment of sustainable investment objectives that help in the fight against climate change, and the conservation of the environment. It ranges from green bonds, carbon credits, sustainability-linked loans that will be used in financing renewable energy projects, pollution control and climate change adaptation. Nevertheless, the transition from awareness to the ability to make corresponding investments regarding the support of sustainable solutions remains an issue even on the increased individual level of environmental consciousness and understanding of the role of green finance. Notably, this study pursues the following objectives: To analyses the nature of green finance or sustainable finance, to evaluate the government’s role in green finance or sustainable finance, to measure the extent of green finance or sustainable finance consciousness in inducing practical change. Consequently, with the purpose of identifying the awareness of green financial instruments and the underlying restrictions concerning their dissemination, the study is designed to present recommendations for the change among the key subjects: governments, businesses, and consumers. Usually, more information on demographic characteristics and developed awareness of green finance supports research in examining the effects of several educational, occupational and income factors. In conclusion, it can be stated that the paper adds value to the current literature on green finance and potentiality, as well as how knowledge created on these subjects can be put to use in practical usable investment actions which would contribute to the improvement of environmental sustainability and combating effects of climate change.

Keywords Green finance, sustainable investments, green bonds, carbon credits, renewable energy, environmental sustainability, financial instruments


Paper ID IJIFR/V13/E3/002 Page No.: 301-309

Subject Area EDUCATION

Authors Dr. J.E. Merlin Sasikala

Abstract In recent years, artificial intelligence (AI) has emerged as a transformative force across many sectors, including education. AI-driven applications such as intelligent tutoring systems, adaptive assessment tools, and virtual laboratories have begun to reshape how science concepts are taught and learned. Despite this growing global trend, the extent to which teachers understand, accept, and use these tools remains uncertain—especially in semi-urban and rural regions of India. This quantitative study explores science teachers’ perceptions of using AI tools in classroom instruction in and around Karaikudi, Sivagangai District, Tamil Nadu. A sample of 60 middle- and high-school science teachers was selected using stratified random sampling. Data were collected through a structured questionnaire based on the Technology Acceptance Model (TAM), measuring perceived usefulness, perceived ease of use, attitude toward AI, and intention to use AI in teaching. Descriptive and inferential statistics (mean, SD, correlation, and t-tests) were used to analyze the data. Findings revealed that teachers hold generally positive attitudes toward AI integration in science education, recognising its potential to enhance engagement, visualization, and individualized learning. However, barriers such as inadequate infrastructure, lack of technical training, and ethical concerns about AI misuse were also reported. The study concludes that while teachers are open to innovation, successful AI adoption will require targeted professional development and improved institutional support.

Keywords Artificial Intelligence (AI); Science Education; Teacher Perceptions; Educational Technology


Paper ID IJIFR/V13/E3/001 Page No.: 310-316

Subject Area Commerce

Authors Dr. P. Karthika

Abstract In an increasingly interconnected world, millions of Indians have chosen to live and work abroad in search of better career opportunities, advanced education, and improved living standards. These Non-Resident Indians (NRIs) contribute significantly to both the global economy and India’s economic landscape through remittances and investments. However, behind the apparent financial success lies a complex reality one marked by rising economic pressures and financial commitments. This study aims to address the economic pressures, income and expenditure behavior of 467 Non-Resident Indian from various countries. A well-structured questionnaire has been framed and issued through mail by adopting snowball sampling technique. The collected samples were analysed by using simple percentage, chi-square and weighted average ranking method. The findings revealed that the most burdening expense for the respondents was house rent, which took up a major share of their income. This was followed by home and host country taxes, adding further financial pressure. Overall, these expenses highlight the economic strain and cost-of-living challenges faced by the respondents.

Keywords Career, cost of living, Remittances, investments, burdening expenses








About IJIFR

The International Journal of Informative & Futuristic Research (IJIFR) is a multidisciplinary peer-reviewed Online open access research journal published monthly. It delivers multidisciplinary platform in order to have extreme, accurate, genuine, brainstorming, speculative, intellectual discussion and which has the visualization to understand, comprehend industrial experiences that describes significant advances of changing global scenarios. All the Authors will get Hardcopy of Certificates for Publication free of cost. IJIFR is dedicated to increasing the depth of the subject across disciplines with the ultimate aim of expanding knowledge of the subject. The journal follows a Blind-Review Peer Review System in order to bring in a high-quality intellectual platform for researchers across the world thereby bringing in total transparency in its journal review system. Authors are solicited to contribute by submitting articles that illustrate high quality theoretical and experimental research results, projects, case studies, reviewed work, analytical and simulation models, technical notes and industrial experiences that describe significant advances in research area. IJIFR provides an opportunity to present the innovative and constructive ideas and the outcome of the on-going research in all the areas of research studies in context of changing global scenarios. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.


Special Issue

The International Journal of Informative & Futuristic Research (IJIFR) special issue welcomes proposals for new and recurring National Conferences, International Conferences, National Seminars, Workshops conducted by colleges, universities, engineering & management institutes etc. The first aim is to provide opportunities for academics from a range of disciplines and countries to share their research both through the conference podium and IJIFR double-blind refereed publications. Proposals will be selected to ensure the conference program offers a comprehensive, non-commercial, objective, and diverse treatment of issues related to the core concepts of the subject’s related to title, IT Organizational Domains, and IT Hot Topics. Attention will be given to diversity of institutions, presenters, and geographic location. It is one of the excellent services offered by IJIFR that is uniquely intended to support the researchers and conference organizers. IJIFR provides conference organizers a privileged platform for the publishing of research work presented in conference proceedings. The journal is deliberated to disseminate scientific & basic research and to establish long term International collaborations and partnerships with academic communities and conference organizers. We invite you to submit proposals on any topic related to the broad set of research and application areas covered the by IJIFR. The Conference examines the concept of diversity as a positive aspect of a global world and globalised society. Presenting at conferences is an efficient and exciting forum in which you can share your research and findings.


Focus & Scope

The journal welcomes the researcher and authors from all parts of the world to provide their latest outstanding developments and state-of-the-art research work for the publications of high quality papers having research results either experimental or projected application in their related fields. IJIFR publishes original materials concerned with the theoretical underpinnings, efficacious application, and potential for evolving technology integration in a global range at all edification levels. It aims to guide the society to formulate and reinvent education, and to be the cutting-edge of knowledge, modernization, erudition, and innovation. Papers submitted for publication are selected & peer reviewed through full double - blind international refereeing process to ensure inventiveness, uniqueness, originality, relevance, and readability. Our reviewers are highly qualified academics and industrialists experts who ensure that only quality research should be published by IJIFR Journals. Articles submitted to the journal should meet international standards and must not be under consideration for publication elsewhere.


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The editors ensure that this journal will be regularly published, widely read and circulated, have high impact and attract an adequate supply of high-quality papers from an international range of authors worldwide. Any selected referee who feels unqualified to review the research reported in a manuscript or knows that its prompt review will be impossible should notify the editor and excuse himself from the review process. Any manuscripts received for review must be treated as confidential documents. They must not be shown to or discussed with others except as authorized by the editor. An editor should evaluate manuscripts for their intellectual content without regard to race, gender, sexual orientation, religious belief, ethnic origin, citizenship, or political philosophy of the authors. Double blind reviews will be executed to ensure that biases in the process of evaluating manuscripts.


All articles published Open Access will be immediately and permanently free for everyone to read and download. Manuscripts should follow the style of the journal and are subject to both review and editing. IJIFR is multidisciplinary in nature so the topics are not limited to the list that is available. IJIFR will generally publish the research papers in the field as follows:


SOCIAL SCIENCE AND HUMANITIES, SOCIOLOGY, SOCIAL WELFARE, ANTHROPOLOGY, RELIGIOUS STUDIES, VISUAL ARTS, POLITICAL, CULTURAL ASPECTS OF DEVELOPMENT, TOURISM MANAGEMENT, PUBLIC ADMINISTRATION, PSYCHOLOGY, PHILOSOPHY, POLITICAL SCIENCE, HISTORY, EDUCATION, WOMEN STUDIES, BUSINESS AND MARKETING, ECONOMICS, FINANCIAL DEVELOPMENT, ACCOUNTING, BANKING, MANAGEMENT, HUMAN RESOURCES, SCIENCE AND ENGINEERING, TECHNOLOGY AND INNOVATION, ENVIRONMENTAL STUDIES, CLIMATE CHANGE, AGRICULTURAL, RURAL DEVELOPMENT, URBAN STUDIES, BIOTECHNOLOGY, HOTEL AND TOURISM, ENTREPRENEURSHIP DEVELOPMENT, BUSINESS ETHICS, DEVELOPMENT STUDIES, ASTRONOMY AND ASTROPHYSICS, CHEMISTRY, EARTH AND ATMOSPHERIC SCIENCES, PHYSICS, BIOLOGY IN GENERAL, AGRICULTURE, BIOPHYSICS AND BIOCHEMISTRY, BOTANY, ENVIRONMENTAL SCIENCE, FORESTRY, GENETICS, HORTICULTURE, HUSBANDRY, NEUROSCIENCE, ZOOLOGY, COMPUTER SCIENCE, ENGINEERING, ROBOTICS AND AUTOMATION, MATERIALS SCIENCE, MATHEMATICS, MECHANICS, STATISTICS, HEALTH CARE & PUBLIC HEALTH, NUTRITION AND FOOD SCIENCE, PHARMACEUTICAL SCIENCES ETC.


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Submission of paper to this journal proceeds totally online and you will be guided stepwise through the creation and uploading of your files. All correspondence, including notification of the Editor's decision and requests for revision, takes place by e-mail removing the need for a paper trail. Clearly indicate who will handle correspondence at all stages of refereeing and publication, also post-publication. Ensure that phone numbers (with country and area code) are provided in addition to the e-mail address and the complete postal address. Contact details must be kept up to date by the corresponding author. Those papers that do not reach the required standards of quality and rigor demanded by the journals, in terms of theoretical framework and methodology, will not be accepted for publication. Full papers should be submitted electronically via the ijifr website i.e.www.ijifr.org or by directly mailing to the editor at [email protected] or [email protected] in accordance with the author’s guidelines and paper format of this journal. The entire paper should be created in one document in Word format (.DOC or .DOCX). The first page is the title page, showing the full title, author‘s name, position, affiliation, and present address. Also, include an e-mail address for editorial correspondence. If there is more than one author, please indicate with an asterisk (*) the author who should receive correspondence.


Important Dates
Important Dates For Every Issue
Last Date of Paper Submission : 20th of Every Month
Acceptance Notification : Within 7-10 days after paper submission
Final Paper Acceptance Notification up to: 27th of Every Month
Online Publication of Papers: 30th of Every Month
Important Dates
IJIFR NOVEMBER 2025 EDITION
VOLUME 13, ISSUE 3, NOVEMBER 2025
FINAL PAPER SUBMISSION TILL
25-NOVEMBER-2025
FINAL PUBLICATION OF ALL PAPERS
Till 30-NOVEMBER-2025
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WITH IN 2-7 DAYS AFTER PEER REVIEWED PROCESS
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