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Paper ID IJIFR/V13/E3/021 Page No.: 449-456

Subject Area Humanities

Authors Dr Jyothy C R

Abstract This article examines the South Korean series Squid Game through Fredric Jameson’s postmodern theory, C. G. Jung’s archetypal psychology and key principles from behavioural economics. The study argues that the series functions as both a cultural allegory of late capitalism and a psychological exploration of shadow projection, individuation, and childhood symbolism. Integrating theoretical frameworks with narrative analysis, the article demonstrates that Squid Game reflects the psychic fragmentation, moral paradoxes and economic desperation characteristic of contemporary society. The findings show that the series not only critiques capitalist structures but also dramatizes the internal conflicts and archetypal energies at work within the human psyche.

Keywords Squid Game; Archetypal Psychology; Shadow Archetype; Child Archetype; Individuation; Behavioural Economics; Psychic Fragmentation; Economic Desperation


Paper ID IJIFR/V13/E3/019 Page No.: 424-437

Subject Area Economics

Authors Krishna Shil
Prof. (Dr.) Alok Sen

Abstract This study critically explores the dual dimensions of agricultural productivity and Cost- Return integration, focusing on paddy cultivation in the Sepahijala and South Tripura districts of Tripura, India. The region’s agricultural economy remains constrained by marginal and small landholdings, low market access, suboptimal input use, and inadequate irrigation. Methodologically, the study is grounded in both production economics and agricultural marketing frameworks. Primary data were collected from 370 paddy producing farm households across eight purposively selected villages using a stratified sampling approach, and supplemented with secondary data from official sources. Two multivariate regression models are employed: the first analyses the factors affecting paddy productivity, while the second examines the determinants of modern technology adoption. To assess cost, revenue, and profitability, the study adopts the cost concepts and accounting framework developed by the Commission for Agricultural Costs and Prices (CACP), incorporating measures such as Cost A1, Cost A2, Cost B, cost C. The study offers context-specific policy insights aimed at strengthening credit systems, promoting market infrastructure, and advancing sustainable agricultural practices among smallholders in Northeastern India.

Keywords Paddy, Productivity, Input Cost, Profit, Tripura


Paper ID IJIFR/V13/E3/018 Page No.: 438-448

Subject Area ENTREPRENEURSHIP

Authors Sam Stanley

Abstract Purpose: The purpose of the study is to identify the factors influencing sustainable livelihood of weaker women and analyse the impact of women entrepreneurs’ contribution in enhancing the sustainable growth of their women employees Design / Methodology: The study employed a descriptive research strategy, with data collection being conducted through a well-designed questionnaire. The Cochran formula was employed to estimate the sample size for an unknown population, resulting in a sample size of 116 respondents. Women employees who have been employed by women entrepreneurs for the past five years were chosen using a convenient sampling method. The questionnaire's validity and reliability were confirmed through scale analysis. The present study employed Confirmatory Factor Analysis (CFA) through the use of AMOS R software for statistical analysis. Findings: The study findings suggest that women's sustainable survival is impacted by various factors, including their health status and access to food security. The capacity of women to maintain a stable income is adversely affected by family expenses and credits. The findings also reveal that women entrepreneurship is fostering the sustainable livelihood among the weaker section of the society. Originality: The Indian context exhibits a dearth of research on sustainable livelihoods, particularly with regard to assessing the sustainability of marginalized communities which is contributed by women entrepreneurship and implementing appropriate remedial measures. Implications: The findings of the study can be useful to women entrepreneurs in creating a work environment which empowers weaker women to grow sustainably.

Keywords Women Entrepreneurship, Sustainable Livelihood, Weaker Women, Sustainable Growth.


Paper ID IJIFR/V13/E3/017 Page No.: 410-415

Subject Area Engineering and Management

Authors Dr.P. Anbuoli
Mr M. Velmurugan

Abstract Electronics and Communication (E&C) technologies have emerged as a transformative force in reshaping managerial functions across industries. From communication systems to automation, embedded devices, and wireless networks, E&C has become a core enabler of organisational effectiveness and competitive advantage. This research investigates the adoption, integration, and managerial implications of E&C tools in small and medium enterprises (SMEs) in Madurai District, Tamil Nadu. A sample of 250 respondents was selected through stratified random sampling, ensuring adequate representation from manufacturing, retail, and service enterprises. Data were collected through a structured questionnaire focusing on adoption levels, utilisation patterns, benefits derived, and challenges encountered. Statistical analysis using descriptive statistics, chi-square tests, and multiple regression revealed a strong positive impact of E&C tools on operational efficiency, communication effectiveness, decision-making, and overall organisational performance. The study found significant differences in adoption based on firm size and sector, with manufacturing enterprises leading in automation-based applications. Key barriers identified include high implementation cost, limited technical expertise, and inadequate training. The study provides practical suggestions for enhancing E&C-enabled managerial practices, contributing both theoretically and empirically to the literature on technology–management convergence.

Keywords Electronics and Communication, Management Practices, Technology Adoption, Operational Efficiency, SMEs, Embedded Systems, Madurai District, Digital Communication.


Paper ID IJIFR/V13/E3/016 Page No.: 401-402

Subject Area Commerce & Business Management

Authors Vanlaldinpuii Colney
Prof. N. Rokendro Singh

Abstract The study of work-life balance involves the examination of people‘s ability to manage simultaneously the multi-faceted demands of life. In order to achieve the best balance between work and life, several adjustments must be made, and a strong commitment to work, life, and other obligations must be made. Lack of time to manage job obligations as well as family and personal responsibilities is the primary cause of work-life imbalances. Many doctors and nurses are required to work long hours, night shifts and this causes a conflict between their personal and professional roles. The healthcare professional’s family life also interferes with work demand and creates family-work conflict. Both of these conflicts makes them strive hard to maintain work-life balance. Thus, the present study focused on the study of work-life balance among healthcare professionals working in Zoram Medical College, Mizoram. To achieve the research objective, exploratory research design was adopted in this study. The study covers both doctors and nurses. The sample size of the study is 140; 31 doctors and 108 nurses. For data collection, the researcher used both primary and secondary sources. The study utilizes SPSS to analyze its data and Mode and ANOVA has been used to improve the study's accuracy and efficiency in order to reveal the study's true intent and objectives. The study concluded that the respondent’s personal life suffers because of work to a very low degree and that their job makes personal life difficult to a very low degree. The study also concluded that gender, marital status and age of the respondents have a significant relationship with factors of work life balance.

Keywords Work-Life Balance, healthcare professionals, family – work conflict, etc.


Paper ID IJIFR/V13/E3/012 Page No.: 416-423

Subject Area COMMERCE-ENTREPRENEURSHIP

Authors Dr MISHA V

Abstract For millions of people around the world, the fisheries sector is a vital source of food, nutrition, and livelihood. Women in the fishing industry play an important role in meeting home and communal needs. However, their contributions are largely unarticulated and unappreciated. Women's empowerment is becoming increasingly recognized as critical to the fisher folk's socioeconomic success. In order to sustain their livelihoods more successfully, women must be empowered socially, economically, politically, and legally in various aspects of their lives. The Kerala government is boosting its commitment in this area by creating several initiatives and services aimed at empowering Kerala's fisherwomen. Women must be empowered in various aspects of their lives, including socially, economically, politically, and legally. The role of women in the fishing industry and their empowerment through entrepreneurial activities is discussed in this article, and it is suggested that the methods of empowerment be strengthened in order to increase revenue generation and living standards.

Keywords Fisher women, Fishing industry, Entrepreneurship, Empowerment, Entrepreneurial success


Paper ID IJIFR/V13/E3/011 Page No.: 392-400

Subject Area History

Authors Pratiti Bakshi
Dr. Sujith Kumar Parayi

Abstract This paper explores the evolution and decline of the Devadasi pratha in colonial India with a special emphasis on the Kalavantulu community of Andhra Pradesh. It examines the colonial legal intervention, it’s Victorian morality and the civilizing mission which misrepresent the indigenous culture in particular and society in general which equates the sacred performance traditions with prostitution. The study tries to trace the transformation of temple dancers from respected and honourable position of custodians of classical art to marginalized sections under colonial and nationalist scrutiny. The paper invokes a critical engagement with Marxist and Postcolonial feminist frameworks which helped in interrogating the intersections of caste, gender and state policy which shaped the lives of Devadasis. The paper tries to challenge the notion that Devadasis were passive victims by throwing light on their cultural agency, resistance strategies and continuous efforts to reclaim their voices and identities. Through this the paper tries to reposition the Devadasis not as a “barbaric” past but as a symbol of artistic resilience and political assertion against the colonial modernity.

Keywords cultural agency, victorian morality, colonial modernity, Kalavantulu, Andhra Natyam, postcolonial feminism, civilizing mission, occupational group


Paper ID IJIFR/V13/E3/010 Page No.: 384-391

Subject Area Commerce & Business Management

Authors Dr. Reshmi A. Rajan
Deepak Thothadri J
Ashwin A S
Anantika RB

Abstract With the unprecedented growth in the field of the E commerce we have seen the revolutionary development of the UI/UX which has immensely affected the customer decisions and market trends in the past decade. Through a 100% survey and insights from behavioural economics, the study shows that people’s attitude does not usually match their actions. Although most of the respondents wanted to contribute positively towards environmental reforms, most of them refused to pay extra upfront or hidden charges for the same. And they preferred going by reviews, discounts, peer signals to make their decisions in such E Commerce platforms. When it comes to encouraging greener choices making, making eco-friendly options the default works best (38%). People where strongly influenced by what others around them were doing (88%). Tracking personal impact helped keeping people engaged too. This rapid growth has brought unseen challenges into the market where not only the customer decisions, but the UI & UX interventions guide the customers into making sustainable choices on their purchases. This research aims to shed light on the behavioural economics of consumers making sustainable choices in their day-to-day purchases through E-Commerce platforms. Keywords: Digital nudging, green consumer behaviour, sustainable e-commerce, UI/UX design, behavioural economics, eco-friendly defaults, peer influence, customer decision-making, environmental sustainability, online shopping patterns

Keywords Digital nudging, green consumer behaviour, sustainable e-commerce, UI/UX design, behavioral economics, eco-friendly defaults, peer influence, customer decision-making, environmental sustainability, online shopping patterns


Paper ID IJIFR/V13/E3/009 Page No.: 372-376

Subject Area Education

Authors Mohammad Yaseen C.G Research Scholar Alagappa University College of Education Alagappa University Karaikudi
Dr.JE.Merlin Sasikala

Abstract Abstract This study explores the influence of institutional climate on the academic performance of secondary school students in Lakshadweep. Institutional climate encompasses the overall environment of a school, including teacher-student interactions, peer relationships, administrative support, classroom practices, and emotional well-being. Using a descriptive survey method, data were collected from 120 students (60 boys and 60 girls) from Government Senior Secondary Schools on Kadmat, Amini, and Kalpeni islands. The Institutional Climate Inventory and students’ academic records were utilized to gather information. Statistical analyses, including mean, standard deviation, Pearson’s correlation, and t-tests, were employed. Results revealed a significant positive correlation (r = 0.62) between institutional climate and academic achievement, indicating that supportive and inclusive school environments enhance student performance. No significant gender differences were found in the perception of school climate. Key contributors to a positive climate included teacher encouragement, effective leadership, and community engagement. The study concludes that fostering a warm, collaborative, and motivating institutional atmosphere can improve learning outcomes in Lakshadweep. Keywords: Institutional climate, academic achievement, secondary education, school environment, Lakshadweep.

Keywords Institutional climate, academic achievement, secondary education, school environment, Lakshadweep


Paper ID IJIFR/V13/E3/008 Page No.: 377-383

Subject Area II MA ECONOMICS

Authors [email protected]
Dr.R.Uma,
[email protected]
RP.Deetchana

Abstract In recent years, the emergence of e-pharmacy apps has transformed pharmaceutical retail, offering consumers convenient digital access to medicines and healthcare products. This study investigates consumer buying behaviour towards e-pharmacy apps in Coimbatore city, focusing on awareness, motivations, satisfaction, and challenges. Using a structured questionnaire survey of 45 respondents from diverse demographics, the research reveals that price advantages, quick delivery, and product availability are key drivers of adoption. While consumers appreciate home delivery and multiple payment options, concerns remain about product authenticity and delivery reliability. The findings provide insights to enhance epharmacy services and promote their wider acceptance in urban Indian markets.

Keywords E-pharmacy apps, Consumer buying behaviour, Online medicine purchase, Coimbatore, Digital healthcare








About IJIFR

The International Journal of Informative & Futuristic Research (IJIFR) is a multidisciplinary peer-reviewed Online open access research journal published monthly. It delivers multidisciplinary platform in order to have extreme, accurate, genuine, brainstorming, speculative, intellectual discussion and which has the visualization to understand, comprehend industrial experiences that describes significant advances of changing global scenarios. All the Authors will get Hardcopy of Certificates for Publication free of cost. IJIFR is dedicated to increasing the depth of the subject across disciplines with the ultimate aim of expanding knowledge of the subject. The journal follows a Blind-Review Peer Review System in order to bring in a high-quality intellectual platform for researchers across the world thereby bringing in total transparency in its journal review system. Authors are solicited to contribute by submitting articles that illustrate high quality theoretical and experimental research results, projects, case studies, reviewed work, analytical and simulation models, technical notes and industrial experiences that describe significant advances in research area. IJIFR provides an opportunity to present the innovative and constructive ideas and the outcome of the on-going research in all the areas of research studies in context of changing global scenarios. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.


Special Issue

The International Journal of Informative & Futuristic Research (IJIFR) special issue welcomes proposals for new and recurring National Conferences, International Conferences, National Seminars, Workshops conducted by colleges, universities, engineering & management institutes etc. The first aim is to provide opportunities for academics from a range of disciplines and countries to share their research both through the conference podium and IJIFR double-blind refereed publications. Proposals will be selected to ensure the conference program offers a comprehensive, non-commercial, objective, and diverse treatment of issues related to the core concepts of the subject’s related to title, IT Organizational Domains, and IT Hot Topics. Attention will be given to diversity of institutions, presenters, and geographic location. It is one of the excellent services offered by IJIFR that is uniquely intended to support the researchers and conference organizers. IJIFR provides conference organizers a privileged platform for the publishing of research work presented in conference proceedings. The journal is deliberated to disseminate scientific & basic research and to establish long term International collaborations and partnerships with academic communities and conference organizers. We invite you to submit proposals on any topic related to the broad set of research and application areas covered the by IJIFR. The Conference examines the concept of diversity as a positive aspect of a global world and globalised society. Presenting at conferences is an efficient and exciting forum in which you can share your research and findings.


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The journal welcomes the researcher and authors from all parts of the world to provide their latest outstanding developments and state-of-the-art research work for the publications of high quality papers having research results either experimental or projected application in their related fields. IJIFR publishes original materials concerned with the theoretical underpinnings, efficacious application, and potential for evolving technology integration in a global range at all edification levels. It aims to guide the society to formulate and reinvent education, and to be the cutting-edge of knowledge, modernization, erudition, and innovation. Papers submitted for publication are selected & peer reviewed through full double - blind international refereeing process to ensure inventiveness, uniqueness, originality, relevance, and readability. Our reviewers are highly qualified academics and industrialists experts who ensure that only quality research should be published by IJIFR Journals. Articles submitted to the journal should meet international standards and must not be under consideration for publication elsewhere.


Editorial Policy

The editors ensure that this journal will be regularly published, widely read and circulated, have high impact and attract an adequate supply of high-quality papers from an international range of authors worldwide. Any selected referee who feels unqualified to review the research reported in a manuscript or knows that its prompt review will be impossible should notify the editor and excuse himself from the review process. Any manuscripts received for review must be treated as confidential documents. They must not be shown to or discussed with others except as authorized by the editor. An editor should evaluate manuscripts for their intellectual content without regard to race, gender, sexual orientation, religious belief, ethnic origin, citizenship, or political philosophy of the authors. Double blind reviews will be executed to ensure that biases in the process of evaluating manuscripts.


All articles published Open Access will be immediately and permanently free for everyone to read and download. Manuscripts should follow the style of the journal and are subject to both review and editing. IJIFR is multidisciplinary in nature so the topics are not limited to the list that is available. IJIFR will generally publish the research papers in the field as follows:


SOCIAL SCIENCE AND HUMANITIES, SOCIOLOGY, SOCIAL WELFARE, ANTHROPOLOGY, RELIGIOUS STUDIES, VISUAL ARTS, POLITICAL, CULTURAL ASPECTS OF DEVELOPMENT, TOURISM MANAGEMENT, PUBLIC ADMINISTRATION, PSYCHOLOGY, PHILOSOPHY, POLITICAL SCIENCE, HISTORY, EDUCATION, WOMEN STUDIES, BUSINESS AND MARKETING, ECONOMICS, FINANCIAL DEVELOPMENT, ACCOUNTING, BANKING, MANAGEMENT, HUMAN RESOURCES, SCIENCE AND ENGINEERING, TECHNOLOGY AND INNOVATION, ENVIRONMENTAL STUDIES, CLIMATE CHANGE, AGRICULTURAL, RURAL DEVELOPMENT, URBAN STUDIES, BIOTECHNOLOGY, HOTEL AND TOURISM, ENTREPRENEURSHIP DEVELOPMENT, BUSINESS ETHICS, DEVELOPMENT STUDIES, ASTRONOMY AND ASTROPHYSICS, CHEMISTRY, EARTH AND ATMOSPHERIC SCIENCES, PHYSICS, BIOLOGY IN GENERAL, AGRICULTURE, BIOPHYSICS AND BIOCHEMISTRY, BOTANY, ENVIRONMENTAL SCIENCE, FORESTRY, GENETICS, HORTICULTURE, HUSBANDRY, NEUROSCIENCE, ZOOLOGY, COMPUTER SCIENCE, ENGINEERING, ROBOTICS AND AUTOMATION, MATERIALS SCIENCE, MATHEMATICS, MECHANICS, STATISTICS, HEALTH CARE & PUBLIC HEALTH, NUTRITION AND FOOD SCIENCE, PHARMACEUTICAL SCIENCES ETC.


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Submission of paper to this journal proceeds totally online and you will be guided stepwise through the creation and uploading of your files. All correspondence, including notification of the Editor's decision and requests for revision, takes place by e-mail removing the need for a paper trail. Clearly indicate who will handle correspondence at all stages of refereeing and publication, also post-publication. Ensure that phone numbers (with country and area code) are provided in addition to the e-mail address and the complete postal address. Contact details must be kept up to date by the corresponding author. Those papers that do not reach the required standards of quality and rigor demanded by the journals, in terms of theoretical framework and methodology, will not be accepted for publication. Full papers should be submitted electronically via the ijifr website i.e.www.ijifr.org or by directly mailing to the editor at [email protected] or [email protected] in accordance with the author’s guidelines and paper format of this journal. The entire paper should be created in one document in Word format (.DOC or .DOCX). The first page is the title page, showing the full title, author‘s name, position, affiliation, and present address. Also, include an e-mail address for editorial correspondence. If there is more than one author, please indicate with an asterisk (*) the author who should receive correspondence.


Important Dates
Important Dates For Every Issue
Last Date of Paper Submission : 20th of Every Month
Acceptance Notification : Within 7-10 days after paper submission
Final Paper Acceptance Notification up to: 27th of Every Month
Online Publication of Papers: 30th of Every Month
Important Dates
IJIFR DECEMBER 2025 EDITION
VOLUME 13, ISSUE 4, DECEMBER 2025
FINAL PAPER SUBMISSION TILL
25-DECEMBER-2025
FINAL PUBLICATION OF ALL ACCEPTED PAPERS
Till 31-DECEMBER-2025
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WITH IN 2-7 DAYS AFTER PEER REVIEWED PROCESS
PAPER ID ACKNOWLEDGEMENT
THROUGH ONLINE SUBMISSION
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