| Paper ID |
IJIFR/V13/E12/026
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| Author |
Jinu Susan Abraham, Marian College Kuttikkanam Autonomous
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| Paper Title |
Consumer Adoption and Perceptions of Mobile Payment Applications During COVID-19: An Empirical Study of Usage Patterns and Practical Challenges in India
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| Subject Category |
Commerce
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| Abstract |
The COVID-19 pandemic accelerated the adoption of digital payment methods as consumers increasingly turned to convenient and contactless modes of transaction. The study investigates the consumer use and perceptions of mobile payment applications during the COVID-19 pandemic and the practical difficulties experienced in their use. The study uses a descriptive research design involving both primary and secondary data. Primary data were obtained through a structured questionnaire and analyzed using descriptive statistical tools and Kruskal-Wallis test. The results reveal that the most preferred mode of payment was mobile payment apps with mobile recharge as a common feature used. The findings showed a positive attitude of consumers toward mobile payment applications in the terms of usefulness to reduce physical contact and ease of use. However, the main practical difficulty was transaction limits, while connectivity, security and operational problems were also reported. The study recommends improving transaction limits, connectivity, security measures and grievance redressal mechanisms to improve user experience and promote wider adoption of mobile payment applications. It finds that mobile payment apps were important in enabling convenient and contactless transactions during the pandemic and have significant potential to remain an important part of consumers’ payment behavior.
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| Keyword |
COVID-19 pandemic, Mobile payment applications, Usage level, Customer attitude, Digital payments, India.
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| Paper ID |
IJIFR/V13/E12/025
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| Author |
Vaishnavi M Anish, SAS SNDP YOGAM COLLEGE, KONNI
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| Paper Title |
The Algorithmic Gaze: Human Adaptation to AI and the Shifting Boundaries of Creativity
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| Subject Category |
Digital Humanities
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| Abstract |
As AI-driven tools increasingly mediate writing, interpretation, and creative production, they influence not
only textual outcomes but also the cognitive and linguistic habits of users. Creative expression now occurs
within environments structured by algorithmic logic where coherence, predictability, and efficiency are
privileged over ambiguity, emotional excess, and contradiction. Thus, AI shapes not only what is produced but
also how humans choose to produce it. The paper explores this paradoxical shift where importance is placed not
on AI becoming like humans but on humans themselves who increasingly adapt their language and expressive
habits to be machine readable. Hence, through this adaptation, humans compensate for AI’s inability to employ
human-like nuance, reshaping their own language and creative expression to satisfy the constraints of
algorithmic systems. Posthumanism provides the foundation for this analysis by revealing how humans
themselves are reconfigured within technological systems. Through the lens of digital subjectivity, media
ecology, and affect theory, the study analyses how individuals internalise algorithmic preferences and adjust
their language, tone, and expressive habits in anticipation of machine interpretation. Moreover, this adaptation
gives rise to a form of human-AI co-authorship in which creative agency is negotiated between human intention
and algorithmic constraint, thereby recalibrating the boundaries of creativity. The relevance of this study lies in
its shift of critical focus from AI’s technical capabilities to the transformation of human creativity itself. By
foregrounding human adaptation as a response to algorithmic limitations, the paper contributes to contemporary
debates in literary theory, digital humanities, and posthuman studies, urging a re-evaluation of creative
authorship and expressive authenticity in an AI-driven cultural landscape.
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| Keyword |
posthumanism, cyborg theory, human-AI co-authorship, creative authenticity
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| Paper ID |
IJIFR/V13/E12/024
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| Author |
Ms M Sangeetha, PERI College of Arts and Science
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| Paper Title |
AN EXPLOSIVE TALE OF LOVE AND BETRAYAL IN SHOBHAADE’S SECONDTHOUGHTS
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| Subject Category |
English Literature
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| Abstract |
Literature is a part of beauty which proves a person’s expression into a universal sign. The Indian writing in English has attained an independent status in the realm of Indian literature. Shobhaa De is hailed as the ultra-modern writer in Indian English literary world. De seems to be gifted with astonishing ability to discuss very sensitive aspects of human life tactfully. In fact as a writer, she differs considerably from other Indian women novelists writing in English. She believes in very frank telling of incidents and absolute open-heartedness.
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| Keyword |
Key words: love, betrayal, relationship, women issues, emotions, tradition, feelings, culture
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|
| Paper ID |
IJIFR/V13/E12/023
|
| Author |
Ms M Aarthi, PERI College of Arts and Science
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| Paper Title |
Digital Vernaculars: Reimagining English Language Learning Through Social Networking Sites
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| Subject Category |
English Literature
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| Abstract |
The ubiquitous integration of social media into everyday life has fundamentally altered the landscape of second language acquisition (SLA). This paper examines the role of social media platforms as informal yet powerful tools for English language learning. Moving beyond traditional classroom-bound pedagogies, learners today engage in authentic, self-directed, and collaborative language use through platforms such as Facebook, Instagram, YouTube, X (formerly Twitter), WhatsApp, and LinkedIn.
The study explores how social media facilitates the development of the four core language skills — Listening, Speaking, Reading, and Writing (LSRW) — along with vocabulary expansion and intercultural communicative competence. Drawing on contemporary literature in Computer-Assisted Language Learning (CALL) and sociocultural theory, the paper argues that social media promotes learner autonomy, reduces affective filters such as hesitation and performance anxiety, and creates a stress-free, globally connected learning environment.
Simultaneously, the paper critically evaluates the challenges, including digital distraction, misinformation, privacy concerns, and health and cultural implications. It proposes pedagogical strategies for educators to integrate social media purposefully to enhance learning outcomes while fostering critical digital literacy. The findings suggest that when guided effectively, social media serves as a complementary ecosystem that bridges formal instruction and real-world language application.
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| Keyword |
Keywords: Language Acquisition, Social Media, ESL, Self-Directed Learning, Digital Literacy, LSRW Skills, Vocabulary Development
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|
| Paper ID |
IJIFR/V13/E12/022
|
| Author |
AUTHI BHUVANESWARI.T, PERI COLLEGE OF ARTS & SCIENCE
|
| Paper Title |
Language and Imagery in Contemporary Poetry: Reimagining Identity, Trauma, and Belonging in the Works of Claudia Rankine, Ocean Vuong, and Warsan
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| Subject Category |
|
| Abstract |
Contemporary poetry has increasingly become a significant space for negotiating questions of identity, memory, displacement, race, gender, trauma, and belonging. Unlike earlier poetic traditions that often emphasized stable lyric speakers and unified aesthetic structures, much contemporary poetry employs fragmentation, hybrid forms, disrupted syntax, visual arrangement, multilingual expression, and striking imagery to represent experiences that resist simple narration. This paper examines the relationship between language and imagery in the works of Claudia Rankine, Ocean Vuong, and Warsan Shire. Through a comparative close reading of selected poems and poetic collections, the study investigates how these poets transform language into a site of political and emotional negotiation. Rankine exposes the violence concealed within everyday speech and racial perception; Vuong reconstructs histories of war, migration, family, and queer identity through lyrical fragmentation and sensuous imagery; and Shire employs the language of the body, home, memory, and movement to articulate gendered violence and diasporic displacement. The study argues that imagery in contemporary poetry does not function merely as decorative description. Instead, images become alternative forms of knowledge capable of communicating experiences that conventional language may fail to represent. The paper further demonstrates that contemporary poetic language frequently operates through interruption, repetition, silence, code-switching, visual space, and metaphorical transformation. By comparing the selected poets, the study identifies a shared tendency to challenge inherited linguistic structures while creating new imaginative vocabularies for marginalized and displaced identities. The article concludes that contemporary poetry redefines the relationship between language and image by making poetic form itself an ethical and political mode of representation.
|
| Keyword |
Contemporary poetry; language; imagery; identity; trauma; migration; Claudia Rankine; Ocean Vuong; Warsan Shire
|
|
| Paper ID |
IJIFR/V13/E12/021
|
| Author |
AUTHI BHUVANESWARI.T, PERI COLLEGE OF ARTS & SCIENCE
|
| Paper Title |
Language and Imagery in Contemporary Poetry: Reimagining Identity, Trauma, and Belonging in the Works of Claudia Rankine, Ocean Vuong, and Warsan Shire
|
| Subject Category |
Poem
|
| Abstract |
Contemporary poetry has increasingly become a significant space for negotiating questions of identity, memory, displacement, race, gender, trauma, and belonging. Unlike earlier poetic traditions that often emphasized stable lyric speakers and unified aesthetic structures, much contemporary poetry employs fragmentation, hybrid forms, disrupted syntax, visual arrangement, multilingual expression, and striking imagery to represent experiences that resist simple narration. This paper examines the relationship between language and imagery in the works of Claudia Rankine, Ocean Vuong, and Warsan Shire. Through a comparative close reading of selected poems and poetic collections, the study investigates how these poets transform language into a site of political and emotional negotiation. Rankine exposes the violence concealed within everyday speech and racial perception; Vuong reconstructs histories of war, migration, family, and queer identity through lyrical fragmentation and sensuous imagery; and Shire employs the language of the body, home, memory, and movement to articulate gendered violence and diasporic displacement. The study argues that imagery in contemporary poetry does not function merely as decorative description. Instead, images become alternative forms of knowledge capable of communicating experiences that conventional language may fail to represent. The paper further demonstrates that contemporary poetic language frequently operates through interruption, repetition, silence, code-switching, visual space, and metaphorical transformation. By comparing the selected poets, the study identifies a shared tendency to challenge inherited linguistic structures while creating new imaginative vocabularies for marginalized and displaced identities. The article concludes that contemporary poetry redefines the relationship between language and image by making poetic form itself an ethical and political mode of representation.
Keywords: Contemporary poetry; language; imagery; identity; trauma; migration; Claudia Rankine; Ocean Vuong; Warsan Shire
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| Keyword |
Contemporary poetry; language; imagery; identity; trauma; migration; Claudia Rankine; Ocean Vuong; Warsan Shire
|
|
| Paper ID |
IJIFR/V13/E12/020
|
| Author |
V. Sharma, Acharya Raghuveer Government College, Ambala Cantonment
|
| Paper Title |
A Lightweight Adaptive Multi-Metric Energy-Aware Hybrid Routing Framework for Mobile Ad Hoc Networks: Design, Mathematical Modeling, and Performance Evaluation Using NS-3
|
| Subject Category |
Computer Science
|
| Abstract |
MANETs face significant challenges arising from frequent topology changes, limited bandwidth, constrained battery resources, unstable wireless links, and high routing overhead. Among these challenges, energy-efficient routing remains one of the most critical research issues because excessive energy consumption reduces network lifetime and degrades overall Quality of Service (QoS). Traditional routing protocols such as Ad hoc On-Demand Distance Vector (AODV), Dynamic Source Routing (DSR), and Optimized Link State Routing (OLSR) primarily focus on establishing reliable communication paths but often rely on shortest-hop routing without simultaneously considering residual energy, link stability, congestion, and node mobility.
This research proposes a Lightweight Adaptive Multi-Metric Energy-Aware Hybrid Routing Framework (LAMEHRF) designed to improve routing efficiency and prolong network lifetime in MANETs. The proposed framework integrates reactive and proactive routing mechanisms while employing a multi-metric routing score based on residual energy, link stability, received signal strength, congestion level, mobility prediction, and hop count. A lightweight adaptive route-switching mechanism is incorporated to prevent communication failures before link disconnection occurs, thereby reducing routing overhead and unnecessary retransmissions. Unlike computationally intensive machine-learning-based routing protocols, the proposed framework maintains low computational complexity, making it suitable for resource-constrained mobile devices.
The performance of the proposed framework is designed to be evaluated using the NS-3 network simulator under varying node densities, mobility speeds, and traffic conditions. Performance metrics include Packet Delivery Ratio (PDR), Throughput, End-to-End Delay, Routing Overhead, Average Residual Energy, Energy Consumption, and Network Lifetime. Statistical validation using confidence intervals and hypothesis testing is planned to assess the robustness of the experimental findings. The proposed framework aims to provide an adaptive, scalable, and energy-efficient routing solution for next-generation MANETs and related wireless communication systems.
|
| Keyword |
MANET, Transmission power control ,performance metrics
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|
| Paper ID |
IJIFR/V13/E12/019
|
| Author |
Dr. N. Karunakaran, People Institute of Management Studies (PIMS)
|
| Paper Title |
One District One Product scheme and Regional development in India
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| Subject Category |
Economics
|
| Abstract |
It is the Government of India's initiative to acknowledge the special products and crafts of the districts of the country so that there is balanced regional development, empowerment of the local artisans, and export. In this context, One District One Product (ODOP) approach is followed to leverage the benefits from the economies of scale in terms of procurement of inputs, use of common services, and marketing of products. ODOP approach helps in developing the value chain and infrastructure. There is more than one cluster of ODOP products in one district. The states would select which food product should be selected for a district, considering the aspect of perishables from the point of view of the focus of the scheme. Other than this, some other traditional as well as innovative products along with waste-to-wealth products could be considered under the scheme. As far as the matter of giving support to the existing individual micro-units in terms of capital investments is concerned, priority would be given to those units producing ODOP products. However, assistance would also be given to the existing units producing other products. Assistance to the groups processing other products in such districts would be given only to those who are processing other products with the requisite technical, financial, and entrepreneurial strengths. Only ODOP products would be considered for assistance in the domain of common infrastructure, marketing, and branding. However, as far as marketing and branding of the products at the state and regional level is concerned, even the same products of districts that do not have ODOP would be considered for assistance. The Department of Commerce has already identified agriculture crops on a cluster basis for provision of assistance to the exporters in respect of exports under agriculture export policy.
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| Keyword |
Regional development; empowering local artisans; boosting exports; skill development; ODOP
|
|
| Paper ID |
IJIFR/V13/E12/018
|
| Author |
Dr. James M Gitari
|
| Paper Title |
Workforce and Generational Diversity in Public-Sector Organizations: Implications for Employee Performance, Commitment, and Organizational Effectiveness
|
| Subject Category |
Education
|
| Abstract |
Workforce diversity has emerged as a critical organizational and public-management issue as contemporary public-sector institutions increasingly comprise employees from diverse age groups, genders, educational backgrounds, cultural identities, professional experiences, and generational cohorts. This study examines how workforce and generational diversity influence employee performance, organizational commitment, engagement, teamwork, and overall organizational effectiveness. An integrative conceptual review was undertaken using 38 scholarly sources published between 1952 and 2025, encompassing theoretical works, empirical studies, books, book chapters, doctoral research, working papers, and public-sector reports. The literature was thematically synthesized around workforce diversity, generational differences, diversity-management practices, inclusive organizational climate, employee outcomes, and public-sector effectiveness. The review indicates that workforce diversity does not inherently produce positive or negative organizational outcomes; rather, its effects are contingent upon organizational climate, inclusive leadership, diversity-management practices, communication, perceived fairness, and opportunities for collaboration. Generational diversity is particularly significant because employees from different cohorts may demonstrate distinctive work values, expectations regarding leadership, teamwork, innovation, organizational commitment, and approaches to workplace change. The study further identifies diversity management and inclusive organizational climate as important mechanisms through which workforce diversity can be transformed into improved employee engagement, commitment, teamwork, and performance. Based on the synthesis, an integrative conceptual framework is proposed linking demographic and generational diversity with diversity-management practices, inclusive climate, employee outcomes, and organizational effectiveness.
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| Keyword |
Workforce Diversity; Generational Diversity; Employee Performance; Organizational Commitment; Employee Engagement; Diversity Management; Inclusive Leadership; Public-Sector Organizations; Diversity Climate; Organizational Effectiveness
|
|
| Paper ID |
IJIFR/V13/E12/017
|
| Author |
Vikas Sharma, Government College, Ambala Cantt
|
| Paper Title |
Intelligent Virtual Personal Assistants: A Review of Speech Recognition, Machine Learning with Conversational AI and Emerging Applications
|
| Subject Category |
Computer Science
|
| Abstract |
Intelligent Virtual Personal Assistants (VPA) have emerged as an important application of artificial intelligence, combining speech recognition, natural language processing, machine learning, cloud computing, and intelligent decision-making to support users in performing everyday tasks. Systems such as Apple Siri, Microsoft Cortana, Amazon Alexa, and Google Assistant have transformed conventional human–computer interaction from keyboard- and screen-based interaction toward natural conversational interfaces. This paper reviews the development, technologies, applications, and challenges associated with intelligent virtual personal assistants. The reviewed literature highlights the importance of speech-recognition accuracy, wake-word detection, dialogue management, machine learning, multimodal interaction, and cloud-based artificial intelligence. Previous research has also investigated intelligent personal assistants from comparative, architectural, and application-oriented perspectives. The study further examines emerging concerns related to privacy, security, personalization, interoperability, contextual understanding, and reliability. Based on the reviewed literature, the paper proposes an integrated conceptual perspective in which speech recognition, machine learning, natural language processing, contextual intelligence, cloud services, and security jointly contribute to effective virtual personal-assistant performance. The paper concludes that future VPAs are likely to evolve from simple command-based systems into proactive, context-aware, multimodal intelligent agents capable of personalized and continuous interaction.
|
| Keyword |
Intelligent Virtual Assistant, Artificial Intelligence, Speech Recognition, Machine Learning, Natural Language Processing, Conversational AI, Siri, Cortana, Google Assistant, Personal Assistant
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|
| Paper ID |
IJIFR/V13/E12/016
|
| Author |
DR. TARLIKA ZALAWADIA, Department Of Psychology, Saurashtra University Rajkot.
JALPA GONDALIYA, Department Of Psychology, Saurashtra University Rajkot.
|
| Paper Title |
PSYCHOLOGICAL WELL-BEING AMONG WORKING WOMEN AND HOUSEWIVES
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| Subject Category |
Women & Gander Studies
|
| Abstract |
The present study aimed to understand the psychological well-being of working women and housewives and to determine whether a significant difference exists between the two groups. For the present study a total sample of 100 women comprising housewives (n=50) and working women (n=50). Data were collected using the standardized Psychological Well-Being Scale developed by Sudha Bhagale (1995). The collected data were analyzed using descriptive statistics, including mean and standard deviation, and an independent samples t-test. The findings revealed that working women have a slightly higher mean score on psychological well-being (M = 24.70, SD = 2.93) than housewives (M = 23.54, SD = 3.86). Though, the difference was not found to be statistically significant (t = 1.69, p = .093).
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| Keyword |
Psychological Well-Being, Women, Working Women, Housewives
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|
| Paper ID |
IJIFR/V13/E12/015
|
| Author |
CHINNU RAJAN, Research scholar,Research and PG department of commerce,Government Arts College,Thiruvananthapuram,[email protected],9446514306
Dr Manjula K G, Associate Professor& Research supervisor,PG department of commerce,VTM NSS college,Dhanuvachapuram,[email protected],9645001516
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| Paper Title |
The role of Seafood Restaurants in promoting sustainable marine Resource utilization
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| Subject Category |
commerce
|
| Abstract |
The rising strain on fisheries, marine ecosystems, biodiversity, and seafood supply chains has made the sustainable use of marine resources a major global problem. The role of seafood restaurants as downstream actors capable of influencing sustainable seafood procurement and consumption has received relatively little attention, despite the fact that sustainable fisheries and seafood production have been the subject of much research. The significance of seafood restaurants in encouraging sustainable marine resource utilisation is examined in this comprehensive literature review, which also highlights the main practices, procedures, difficulties, theoretical stances, and research gaps in the body of current literature. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA 2020) standards were used in conducting the review. Using predetermined search terms pertaining to seafood restaurants, sustainable seafood, marine resource utilisation, responsible sourcing, certification, traceability, consumer behaviour, and sustainable restaurant practices, pertinent literature was methodically found thru major academic databases. Pre-established inclusion and exclusion criteria were used to screen the studies, which were then critically evaluated for methodological quality and synthesised using descriptive and thematic methodologies. Overall, the research identifies seafood restaurants as significant market intermediaries that have the capacity to link sustainable consumption with ethical seafood production and directly support the accomplishment of Sustainable Development Goal 14 (Life Below Water).
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| Keyword |
Seafood restaurants,sustainable seafood,marine resource utilization,sustainable procurement, seafood sustainability and SDG14
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|
| Paper ID |
IJIFR/V13/E12/014
|
| Author |
Mr. Abhishek P. S, Alliance University, Banglore
|
| Paper Title |
REIMAGINING THE STAGE;EMERGING DESIGN AESTHETICS IN CONTEMPORARY MALAYALAM THEATRE.
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| Subject Category |
Performing Arts - Dama/Theatre
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| Abstract |
Kerala can claim an ancient theatrical heritage, despite the dramatic Malayalam literature. A Ninth-century art form, ‘Kudiyattam ’, is one of the longest-surviving continuous theatrical traditions in the world. It was the first performing arts based on a text in Kerala. The cool breeze of local traditional theatres, including Theyyam, Padayani, Thira, and numerous art forms, nurtures Kerala’s theatre tradition. Most of the traditional art forms are based on the religious activities of similar groups/societies. Rather than religious activity, all the art forms are developed with a clear vision for protecting nature, diet plans, purifying minds, etc. Unfortunately, such main ideologies were deviated because of the intervention of a specially interested ethnic group. It was subjected to the partition of audience for traditional art forms and later formed classical art forms. Art forms, or the artist's pride, then resulted in the outbreak of such a conservative partition. If there is any orthodox thought, the artists cannot hold it for long because every artist believes that the “Audience is the king”.
Malayalam theatre has a great place in Indian theatre history. Whether it is in terms of traditional dramas or classical dramas, Kerala has a great role to play. Malayalam theater has grown through many different changes. That change has reached today in presenting a different creative style. The change that has taken place in Malayalam theater in the last 6 years is worth noting; The world needs to understand. A sneak peek through Malayalam dramas and presentations that give importance to the audience's experiences. All the performances are in non-proscenium
This article showcases some Malayalam performances.
Marks - Performance set-up in 12 different spaces. It also includes 12 different sequences of performances. The audience should travel and visit the performance space according to the instructions of the pedagogue.
Maranukaranam (Imitation of Death) - This performance is also designed in a similar pattern in some ways and entirely different as a performance. The play portrays the journey of the spectators to experience Death. The performance was in a huge space of a school. Audience should search for the experience by travelling to the entire space.
Kingdom Animalia: The Dance of Death - The content for this kind of presentation was found in the ecosystem. It is not a drama based on a story, but a performance narrative. The presentation was based on the Chavu dance of the Irulas of Attappady. Chaav dance is a presentation of the life of a person before his death.
Drops - The audience is allowed into the performance space only after the play has begun. The audience coming there can enter the children's kingdom and interact with the child. After listening to what the performer is detailing, the audience can join in with the children singing the rap, and from the parallel world, the children will begin to tell their own story.
To & Fro - It is a novel theatre design - dual stage performance. One play presentation happens in two stages at a time, and the stages have different audiences and actors.
The article shows the detailing of the performances including design, audience reception and the mark made by the production as an Indian Theatre Performance
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| Keyword |
Design, Innovative ideas, Malayalam theatre, Scenography, Technology.
|
|
| Paper ID |
IJIFR/V13/E12/013
|
| Author |
Dr. Asmita Pravin Tayade, Bharatiya Jain Sanghata’s Arts, Science and Commerce College, Wagholi, Pune, Maharashtra
|
| Paper Title |
Responsible Generative Artificial Intelligence in Higher Education: Educational Value, Academic Integrity and Ethical Governance
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| Subject Category |
AI and Higher Education
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| Abstract |
Abstract
Generative Artificial Intelligence (GenAI) is becoming an important component of contemporary higher education. Its ability to produce explanations, summaries, examples, computer code and other forms of digital content has created new possibilities for students, teachers and researchers. At the same time, the rapid spread of these systems has introduced questions about authorship, academic honesty, reliability of information, privacy, fairness and excessive dependence on automated assistance.
This paper examines the educational potential and responsible-use requirements of GenAI in higher education. A qualitative descriptive approach is adopted, drawing on secondary literature, policy documents and institutional guidance published in recent years. The discussion considers five interconnected areas: learning support, teaching practice, research assistance, assessment integrity and institutional governance. The analysis indicates that GenAI can improve access to explanations, support personalised learning and reduce routine academic workload, but these benefits are dependent on informed human supervision. The paper therefore argues for a balanced institutional approach in which AI is used to augment learning rather than replace intellectual effort. Clear rules, AI literacy, source verification, assessment redesign, privacy safeguards and equitable access are identified as essential elements of responsible adoption.
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| Keyword |
Generative AI; Higher Education; AI Literacy; Academic Integrity; Responsible Technology; Assessment; Data Privacy; Educational Ethics
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|
| Paper ID |
IJIFR/V13/E12/012
|
| Author |
M. VIJAYAA LASHMI, Ethiraj College for Women
Dr. V.M. SUNEELA SHYAM, Ethiraj College for Women
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| Paper Title |
Dietary Patterns Followed by Obese Individuals
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| Subject Category |
Economics
|
| Abstract |
Obesity has become one of the most serious public health challenges worldwide due to its increasing prevalence and strong association with chronic diseases such as type 2 diabetes, cardiovascular diseases, hypertension, and certain cancers. Dietary patterns play a vital role in the development, progression, and management of obesity. Unhealthy eating habits, including frequent consumption of energy-dense, nutrient-poor foods, sugar-sweetened beverages, processed snacks, and fast foods, contribute significantly to excessive weight gain. In addition, sedentary lifestyles, reduced physical activity, psychological stress, irregular meal timing, and socioeconomic factors further increase the risk of obesity. In India, rapid urbanization, changing food environments, and the growing availability of convenience foods have accelerated the prevalence of obesity among both adults and children. Understanding the dietary patterns of obese individuals is essential for developing effective nutritional interventions, evidence-based public health policies, and personalized weight management strategies. This review examines existing literature on dietary behaviors among obese individuals, identifies the major factors influencing food choices, and discusses the challenges associated with adopting healthier dietary habits. It also highlights opportunities for promoting balanced nutrition through education, behavioral interventions, digital health technologies, and supportive government policies. The findings emphasize that sustainable dietary modifications, combined with regular physical activity and lifestyle changes, are essential for preventing obesity, improving long-term health outcomes, and reducing the burden of obesity-related diseases.
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| Keyword |
Obesity, Dietary Patterns, Nutrition, Eating Behaviour, Lifestyle, Fast Food, Public Health, Weight Management, Healthy Diet, India.
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|
| Paper ID |
IJIFR/V13/E12/011
|
| Author |
Rexen Jacob R, Assistant Professor, PG Department of Sociology, Govt. KNM College Kanjiramkulam
|
| Paper Title |
Reintegration and Socio-Economic Challenges of Gulf Returnee Migrants among the Fishermen Community: A Study of Coastal Villages in Thiruvananthapuram, Kerala
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| Subject Category |
Sociology
|
| Abstract |
Migration to the Gulf countries has been a significant socio-economic phenomenon, with millions seeking better opportunities and improved life conditions. While much research has focused on the experiences of male migrants, the experiences of women associated with these migrants have received relatively less attention. These women face several challenges, including emotional strain, social isolation, identity conflicts, and pressures to meet familial and societal expectations and their experiences are shaped by cultural norms, economic dependence, legal restrictions, and changing family dynamics. The impact of migration on mental health and well-being of their partners is a critical concern. Research has shown that women with migrant partners are at a higher risk of developing mental health issues, including depression and anxiety disorders. India remains the largest country of Gulf Migrants, with millions of people working in the Gulf, particularly in Saudi Arabia and the UAE. The migrants from Bangladesh and Pakistan also have particular numbers in constructions and domestic work sectors. The Philippines contributes to the main source of skilled and semi-skilled labor, particularly in healthcare and hospitality. Gulf migration, while economically beneficial for many households, exerts impacts on family structures, dynamics, and roles. The absence of the male breadwinner due to long- term migration to Gulf countries reshapes the functioning of the family unit, influencing emotional relationships, household responsibilities, and intergenerational interactions. This role expansion can foster empowerment and autonomy, but it is also accompanied by significant stress, societal scrutiny, and pressure to uphold the family's social image in the husband's absence. Children, too, are affected by the prolonged absence of one parent. Emotional detachment, behavioral changes, and academic performance issues are commonly observed among children in transnational households. While remittances may improve material conditions—allowing for better education, nutrition, and housing—the lack of paternal involvement may lead to weakened emotional bonds, discipline issues, and identity struggles, especially among adolescents.
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| Keyword |
Gulf, Migration, Socio economic challenges, Mental health, health challenges Children
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|
| Paper ID |
IJIFR/V13/E12/010
|
| Author |
Sugreev Kumar, Himachal Pradesh University, Shimla
Dr. Kuldeep Kumar, Himachal Pradesh University, Regional Centre Dharamshala
|
| Paper Title |
Issues and Challenges of Micro Enterprises in Himachal Pradesh
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| Subject Category |
Commerce
|
| Abstract |
Micro-enterprises play essential and pivotal role in promoting economic growth and creating jobs, particularly in rural and hilly areas like Himachal Pradesh. Despite their potential, these businesses encounter numerous obstacles, impeding their expansion and long-term viability. Therefore, the purpose of this study is to identify and assess the main problems that Himachal Pradesh's microenterprises face, such as restricted market access, insufficient infrastructure, a shortage of skilled personnel, and regulatory obstacles. These issues further become more challenging due to geographic and climatic factors, for microenterprises to grow. A descriptive approach is used to understand the extent and nature of the challenges faced by micro-enterprises in Himachal Pradesh. By drawing attention to these issues, the study significantly helps stakeholders, development organizations, and legislators in plans and policy formulation that can improve the state's microenterprise ecosystem and foster equitable and sustainable economic growth.
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| Keyword |
Micro enterprises, Economic Development, Issues and Challenges.
|
|
| Paper ID |
IJIFR/V13/E12/007
|
| Author |
Dr. Asmita Pravin Tayade, Bharatiya Jain Sanghata’s Art’s, Science and Commerce College, Wagholi, Pune
|
| Paper Title |
Responsible Use of Generative Artificial Intelligence in Higher Education: Opportunities, Challenges, and Ethical Considerations
|
| Subject Category |
AI and Education
|
| Abstract |
Generative Artificial Intelligence (GenAI) has emerged as one of the most influential technological advancements in the field of higher education. AI-powered tools such as ChatGPT, Gemini, Copilot, and other intelligent systems have transformed the way students learn, teachers teach, and institutions manage academic activities. These technologies provide instant access to information, assist in academic writing, generate programming code, create multimedia content, and personalize learning experiences. Despite these benefits, the rapid adoption of GenAI has also raised serious concerns regarding academic integrity, plagiarism, data privacy, ethical decision-making, and students' overdependence on technology.
This paper explores the opportunities and challenges associated with the responsible use of Generative AI in higher education. It examines the impact of AI on teaching, learning, assessment, research, and institutional practices. The study adopts a qualitative research approach based on an extensive review of recent scholarly articles, policy documents, and institutional guidelines. The findings suggest that while AI significantly enhances productivity, creativity, and accessibility in education, its misuse can negatively affect critical thinking, originality, and ethical academic behavior. Therefore, educational institutions must establish clear AI policies, promote digital literacy, redesign assessment methods, and encourage responsible AI usage. The study concludes that Generative AI should be viewed as an educational support tool rather than a replacement for human intelligence and academic effort.
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| Keyword |
Generative Artificial Intelligence, Higher Education, Academic Integrity, Responsible AI, Digital Learning, Ethics, Educational Technology
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| Paper ID |
IJIFR/V13/E12/006
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| Author |
Ms.A.Revathy, SRI KRISHNA ARTS AND SCIENCE COLLEGE COIMATORE
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| Paper Title |
IMPACT OF INSURANCE AS AN INVESTMENT STRATEGY IN FINANCIAL PLANNING
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| Subject Category |
FINANCE
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| Abstract |
LIC India provides different insurance schemes for the peoples in organized and unorganized sector. Policies for unorganized sector like national policy on skill development, policies related with ensuring safety, health and environment at work place, national policy on HIV AIDS, national child labor policy and also common insurance policies for organized sector. Therefore, the study will help to answer certain valuable questions about the effectiveness of insurance as an investment strategy in the financial planning of the investors.
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| Keyword |
INSURANCE-INVESTMENT STRATEGY-FINANCIAL PLANNING
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| Paper ID |
IJIFR/V13/E12/005
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| Author |
Rajani Doppalapudi, Department of English, RVR & JC College of Engineering, Guntur, Andhra Pradesh, India
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| Paper Title |
Speak, Succeed, Serve: Integrating Communication Skills, Employability and Human Values in Higher Education
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| Subject Category |
English
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| Abstract |
Twenty-first-century employers consistently prioritise communication competence, ethical awareness, and adaptability alongside technical expertise, yet a persistent gap exists between academic preparation and industry expectations. This paper examines the interconnected relationship among communication skills, employability, and human values in higher education and proposes the Speak–Succeed–Serve Model—an integrated conceptual framework positioning communication competence as the bridge between professional success and ethical citizenship. Drawing on contemporary research, industry reports, NEP 2020 provisions, innovative pedagogical practices, and illustrative case studies, the study demonstrates that holistic graduate development requires the concurrent cultivation of linguistic competence, employability competencies, and value-based dispositions. Findings support a shift from grammar-centred instruction toward experience-driven, technology-enhanced, and ethically informed communication education.
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| Keyword |
Communication Skills, Employability, Human Values, Higher Education, English Language Education, Emotional Intelligence, Professional Ethics, Artificial Intelligence, NEP 2020, Holistic Development.
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| Paper ID |
IJIFR/V13/E12/004
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| Author |
Ms. Vinithra. V
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| Paper Title |
INVESTMENT OBJECTIVES AND FACTORS INFLUENCING INVESTMENT DECISIONS OF WORKING WOMEN AN EMPIRICAL STUDY IN COIMBATORE CITY
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| Subject Category |
Commerce
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| Abstract |
Investment plays am important role in achieving financial security and lomg-term wealth creation. With increasing education, employment, and financial independence, working women are becoming active participants in investment decisions. This study examines the investment objectives of working women and the factors influencing their investment decisions in Coimbatore City. The study is based on primary data collected from 80 working women respondents through a structured questionnaire. Percentage analysis and the Chi-square test were used to analyse the data. The finding indicate that financial security is the primary objective of investment while savings habit, future financial needs and safety of investment are the major factors influencing investment decisions. The study also reveals that working women generally prefer low-risk investment avenues that offer stable returns. Further, the chi-square analysis shows no significant association between selected demographic variables and investment decisions. The study concludes that working women adopt a cautious and goal-oriented approach to investment. The findings will help financial institutions, investment advisors, and policymakers design investment products and financial literacy programmes that better meet the financial needs of working women
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| Keyword |
Working Women Investors, Investment Objectives, Investment Decisions, Financial Security, Investment Behaviour, Coimbatore City
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| Paper ID |
IJIFR/V13/E12/003
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| Author |
D. SAMATHA, Lecturer in English, Govt. Degree College, Movva-A.P
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| Paper Title |
UNDERSTANDING INTERDISCIPLINARY AND MULTIDISCIPLINARY APPROACHES: PROBLEMS AND ISSUES IN LITERARY STUDIES
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| Subject Category |
English
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| Abstract |
The study of English Language and Literature has evolved significantly over the years with the introduction of new methods of teaching, learning, and research. Among these methods, the Subject Approach, Interdisciplinary Approach, and Multidisciplinary Approach play an important role in understanding literary texts and language from different perspectives. These three approaches are closely connected, yet each has its own objectives, methods, and scope. The Subject Approach, also known as the discipline-specific approach, focuses on the study of a single subject or discipline. It aims to develop a thorough understanding of the concepts, theories, principles, and methods of that particular field. For example, a student of English Literature studies literary genres, critical theories, language, and literary history within the boundaries of the discipline itself. Similarly, subjects such as Physics, Chemistry, History, Economics, or Sociology are studied independently with their own established frameworks. The Interdisciplinary Approach goes beyond the limits of a single discipline by combining ideas, concepts, theories, and research methods from two or more disciplines. This approach enables scholars to analyse literary texts from multiple perspectives and to address complex research questions that cannot be adequately explained through one discipline alone. For instance, literature may be studied in relation to history, psychology, sociology, philosophy, linguistics, environmental studies, or cultural studies to gain a broader and deeper understanding of a text. The Multidisciplinary Approach also involves the participation of multiple disciplines; however, unlike the interdisciplinary approach, each discipline contributes independently without integrating its theories or methods.
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| Keyword |
Subject Approach, Discipline-specific Learning, Interdisciplinary Studies, Multidisciplinary Studies, Literary Studies
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| Paper ID |
IJIFR/V13/E12/002
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| Author |
Dr. Anjana Saikia
Dr. Pranjali Gupta
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| Paper Title |
Energy-Aware Routing Protocols for Maximizing Network Lifetime in Wireless Sensor Networks
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| Subject Category |
Computer Engineering
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| Abstract |
A wireless sensor network is an infrastructure less, self-organizing communication network, in which resource constrained sensors individually sense the environment but collaboratively achieve complex information gathering and dissemination tasks. The need to conserve energy to prolong the network’s lifetime is the most critical issue in the design of scalable and robust protocols for wireless sensor networks. In oder to achieve these goals we have designed and implemented the network architecture of a sensor node, taking into account the energetic behavior of each of its components. The architecture has a modular structure, promoting composability and reusability of protocol modules at each layer of the protocol stack. For routing protocols we propose new strategies (metrics) taking into account energetic information, that allows us to take appropriate routing decisions in order to extend the lifetime of the wireless sensor network. Besides providing energy-efficient medium access control protocols and routing protocols independently, we also ensure a joint optimization by enabling an additional exchange of relevant information between the two types of protocols by adding a cross-layer component in the protocol stack. We have implemented the proposed architecture in a simulation framework which provides a flexible approach to design and embed (plug-and-play) various protocols at network and MAC layers, and to combine and analyse the impact of different strategies and various parameters on the performance and lifetime of the wireless sensor network. The framework can automatically visualize performance criteria to enable a fast evaluation and comparison of protocols.
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| Keyword |
energy-aware routing protocols, network architecture of a sensor node, computation (processing) and storage (memory) capabilities
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| Paper ID |
IJIFR/V13/E12/001
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| Author |
Dr. Abhishek Chakrobarty
Dr. L.V. Padmarani Sarkar
Dr.S.Usha Kelkar
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| Paper Title |
An adaptive intrusion detection framework for mobile ad-hoc networks using feature extraction and NS3 simulation
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| Subject Category |
Computer Engineering
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| Abstract |
Mobile Ad-Hoc Networks (MANETs) are inherently dynamic and infrastructure-less, making them susceptible to a range of security threats such as black hole and wormhole attacks. This research presents a novel and adaptive Intrusion Detection System (IDS) tailored for MANETs, combining Binary Relevance Strategy (BRS) and machine learning for efficient and accurate intrusion detection. The proposed framework incorporates feature extraction from NS-3 simulated network traffic, focusing on 21 crucial features to distinguish normal from malicious behaviors. It introduces a Fuzzy Logic System (FLS) to evaluate performance reliability, enabling adaptive sensitivity to network dynamics and resource constraints like energy and memory limitations. Unlike traditional IDS solutions, this system emphasizes real-time detection with reduced false positives and minimal computational overhead. The novelty of this work lies in its integration of BRS for multi-label classification, feature-optimized lightweight IDS design, and FLS-based adaptability, resulting in a scalable and energy-aware security solution. Comprehensive simulations using NS-3 validate the framework’s superiority in maintaining high detection accuracy and operational efficiency, making it suitable for deployment in critical MANET applications.
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| Keyword |
MANET, Transmission power control ,performance metrics
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