| Paper ID |
IJIFR/V14/E1/004
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| Author |
Vikas Sharma, Acharya Raghuveer Government PG College, Ambala Cantt
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| Paper Title |
Evaluating Network Security Vulnerabilities and the Effectiveness of Security Technologies in Mitigating Cybercrime: An Empirical Assessment
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| Subject Category |
Computer Engineering
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| Abstract |
Aims: The increasing sophistication and frequency of cyberattacks have intensified concerns regarding network security vulnerabilities and the ability of organisations to effectively deploy security technologies against cybercrime. This study aims to evaluate the major vulnerabilities responsible for network security breaches and assess the effectiveness of contemporary security technologies in preventing, detecting and mitigating cybercrime.
Methodology:The study adopts an analytical research approach using recent secondary cybersecurity data, with particular emphasis on the ENISA Threat Landscape 2025 which analysed 4,875 cybersecurity incidents reported between July 2024 and June 2025. The analysis examines major vulnerability dimensions, including unpatched and outdated systems, weak authentication, human error, misconfiguration, supply-chain exposure, and social-engineering vulnerabilities. The effectiveness of security technologies—including firewalls, intrusion detection and prevention systems, endpoint detection and response, multi-factor authentication, encryption, security information and event management, vulnerability-management tools, and AI-enabled threat detection—is evaluated against major cybercrime categories.
Findings: The evidence indicates that cybercrime continues to exploit both technological and human vulnerabilities. Phishing remains a dominant intrusion mechanism, while vulnerability exploitation constitutes a substantial pathway for unauthorised access. Ransomware emerged as the most impactful cybercrime threat, accounting for 81.1% of monitored cybercrime claims while data breaches represented 15.2%. The study further identifies digital infrastructure and services (13.7%) and manufacturing (13.3%) as among the most targeted sectors. The findings suggest that security technologies can substantially strengthen prevention, detection, and response capabilities; however, technological deployment alone is insufficient where organisations retain unpatched systems, weak access controls, inadequate cyber hygiene, and human-related vulnerabilities.
Novelty: The study demonstrates the need for an integrated cyber security strategy combining technological controls with continuous vulnerability assessment, employee awareness, access management, incident-response capabilities, and proactive threat intelligence. The study contributes to the cyber security literature by linking network vulnerabilities, cyber-threat exposure, and security-technology effectiveness within a unified analytical framework. It shifts the focus from simply identifying available security technologies to evaluating their practical effectiveness in mitigating contemporary cybercrime. The study contributes to the cyber security literature by linking network vulnerabilities, cyber-threat exposure, and security-technology effectiveness within a unified analytical framework. It shifts the focus from simply identifying available security technologies to evaluating their practical effectiveness in mitigating contemporary cybercrime.
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| Keyword |
Network Security; Cybersecurity Vulnerabilities; Cybercrime; Security Technologies; Ransomware; Phishing; Vulnerability Management; Artificial Intelligence; Threat Detection; Cybersecurity Effectiveness.
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| Paper ID |
IJIFR/V14/E1/003
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| Author |
J. M. Mahadevan, S. M. Laxmi, J N U, New Delhi
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| Paper Title |
Analysis of the impact of DARQ technologies for multiplying the dynamics of progressive business and reduce the complexities of corporate practices.
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| Subject Category |
Business Management and IT
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| Abstract |
The recent wave of technological innovation has the potential to be more disruptive in a shorter period of time than past technologies. The digital saturation of reality has granted companies with exceptional capabilities. They can understand their customers with a new depth of granularity. They have more channels than ever to reach those consumers. New technologies are catalysts for change, offering businesses extraordinary new capabilities. Distributed ledger technology, artificial intelligence, extended reality, and quantum computing will be the next set of new technologies to spark a step change, letting businesses reimagine entire industries. New technologies are catalysts for change, offering extraordinary new business capabilities when applied appropriately. During the digital revolution, social, mobile, analytics, and cloud (SMAC) combined to enable one such step change. Distributed Ledger Technology (DLT), Artificial Intelligence (AI), Extended Reality (XR) and Quantum Computing technologies let businesses understand their partners and consumers at unprecedented depth, and together, SMAC helped companies create major differentiators.
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| Keyword |
Distributed Ledger Technology (DLT), Artificial Intelligence (AI), Extended Reality (XR) and Quantum Computing (QC)
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| Paper ID |
IJIFR/V14/E1/002
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| Author |
Dr. Vikas Sharma, Acharya Raghuveer Government College, Ambala Cantonment
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| Paper Title |
A Multi-Metric Energy- and Mobility-Aware Routing Framework for Mobile Ad Hoc Networks: Comparative Evaluation of AODV, DSR, OLSR and LAMEHRF
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| Subject Category |
Computer Science
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| Abstract |
Mobile Ad Hoc Networks (MANETs) operate through dynamic wireless links without fixed infrastructure, making routing sensitive to node mobility, link instability, congestion, and energy depletion. This paper develops LAMEHRF, a Lightweight Adaptive Multi-metric Energy-efficient Hybrid Routing Framework, and evaluates it against AODV, DSR, and OLSR through an NS-3-based experimental methodology. The framework combines normalized residual energy, link stability, mobility stability, congestion quality, received-signal-strength quality, and hop efficiency into a composite routing score. The experimental design considers 25, 50, 75, and 100 nodes, mobility speeds of 1, 10, and 20 m/s, a 1000 × 1000 m simulation area, IEEE 802.11 ad hoc communication, Random Waypoint mobility, UDP/CBR traffic, a 300-s duration, and multiple random seeds. The source implementation is designed to generate measurements rather than hard-code performance values. For the representative 100-node, 20-m/s scenario, the working dataset reports PDR values of 74.8%, 70.5%, 78.4%, and 86.5% for AODV, DSR, OLSR, and LAMEHRF, respectively; throughput of 1.21, 1.12, 1.31, and 1.54 Mbps; delay of 89.6, 98.7, 82.3, and 62.1 ms; and residual energy of 47.1, 42.8, 50.4, and 59.7 J. These values are retained here as the manuscript's working results and should be described as provisional/synthetic NS-3-style results unless independently reproduced by executing the source code. The current LAMEHRF implementation uses OLSR for underlying route maintenance while instrumenting the proposed multi-metric score; it is therefore a research prototype rather than a fully independent routing protocol. The paper also specifies reproducibility, statistical analysis, ablation, sensitivity analysis, limitations, and a roadmap for direct LAMEHRF routing-layer integration.
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| Keyword |
MANET, energy-aware routing, mobility-aware routing, AODV, DSR, OLSR, LAMEHRF, NS-3, FlowMonitor, routing optimization
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| Paper ID |
IJIFR/V14/E1/001
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| Author |
Dr.J. Vijimol, Head of the Department, Department of Commerce Computer Application, Sri Krishna Knowledge Foundation (Deemed to be university), Coimbatore
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| Paper Title |
Brand Promotion and Consumer Adoption of Digital Payments: An Empirical Study of Paytm
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| Subject Category |
Commerce
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| Abstract |
The rapid growth of digital payment systems has significantly transformed consumer transaction behaviour in India. Digital payment platforms have increasingly relied on integrated promotional strategies to create awareness, encourage adoption, strengthen customer engagement and develop brand loyalty. Among the major players in India’s digital payment ecosystem, Paytm has adopted a combination of advertising, cashback offers, digital campaigns, social media promotion, influencer marketing, merchant engagement and on-ground promotional activities. The present study examines the effectiveness of Paytm’s brand promotion strategies in promoting digital payments and influencing consumer perception and usage behaviour. The study is based on primary data collected from 100 respondents through a structured questionnaire. Simple percentage analysis and Chi-square analysis were used to examine consumer responses regarding promotional awareness, influential promotional tools, motivation for adoption, trust, convenience and the effect of promotional messages on brand perception. The findings indicate that television and YouTube advertisements are the most frequently noticed promotional medium, while cashback and discount offers are the most influential promotional tool. Cashback incentives also emerged as an important factor motivating consumers to begin using Paytm. However, the findings suggest that continued dependence on monetary incentives may affect long-term customer retention, as a considerable proportion of respondents indicated that they would stop or reduce their usage if cashback offers were discontinued. The study concludes that promotional strategies are important in creating initial awareness and encouraging adoption, but sustainable growth requires a stronger emphasis on trust, security, convenience, customer experience and value-based branding. The study recommends that Paytm adopt a balanced promotional strategy that combines incentives with trust-building communication, merchant engagement, personalized rewards, digital literacy initiatives and customer retention programmes.
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| Keyword |
Digital Payments, Paytm, Brand Promotion, Cashback, Consumer Perception, Digital Marketing, Customer Retention
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