| Paper ID |
IJIFR/V13/E11/016
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| Author |
Merin Titty D Cunha, CHRIST COLLEGE, IRIJALAKUDA. CALICUT UNIVERSITY
JISHA S KUMAR, SREE KRISHNA COLLEGE GURUVAYOUR, CALICUT UNIVERSITY
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| Paper Title |
The Influence of EMI Payment Options on Consumer Spending Behaviour for Unexpected Medical Expenses: “A Health Insurance Perspective.”
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| Subject Category |
commerces
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| Abstract |
The cost of healthcare is going up, and more people are facing unexpected medical bills.
Thishas made it important to have flexible ways to pay for healthcare. Equated Monthly EMI payment options Instalments(EMIs)area useful option that lets people pay for large medical costs over time, instead of having to pay allat once.This study looks athowaffect how people spend money on unexpected medical expenses,fromthe point of view of health insurance.The research explores howEMI facilities impact how people use healthcare services, decide on treatments, plan their finances,andhow health insurance helps reduce the cost of medical bills that are paid directly outof pocket. Data was collected from 100 people througha questionnaire.The results show that having EMI options makes people more willing to get medical treatment on time, especially for middleincome families andthosewhodon’t have much money saved for emergencies.The study also finds that combining health insurance withEMI options makes it easier for people to access good healthcare and lowers the immediate financial stress from medical emergencies.However, relying too much onEMIwithout enough insurance and proper financial planning can lead to bigger longterm costs.The study shows thatit’s important to combine EMI payment options with strong health insurance andto improve financial knowledge to make healthcare more affordable and help people manage their money better.
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| Keyword |
EMI schemes, consumer spending behaviour, electronics market, Thrissur, purchasing decisions.
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| Paper ID |
IJIFR/V13/E11/015
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| Author |
Spoorthy C, RV Institute of Management
Prof. Anitha BM D'Silva, RV Institute of Management
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| Paper Title |
Digital Payment Systems and Financial Inclusion in Rural India: Evidence from Bengaluru Rural District
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| Subject Category |
Fintech
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| Abstract |
Financial inclusion is a vital enabler of inclusive economic development, particularly in rural India where access to formal financial services remains limited. Digital payment systems such as Unified Payments Interface (UPI), Aadhaar Enabled Payment System (AePS), and mobile banking have significantly transformed the financial landscape. This study examines the impact of digital payment systems on financial inclusion among rural households in Bengaluru Rural District and analyses the influence of digital literacy, awareness, education, and income on digital payment adoption. Primary data were collected from 110 respondents using a structured questionnaire. Descriptive statistics and Chi-square tests were employed for data analysis. The findings indicate that digital payment systems positively contribute to financial inclusion. Education and digital literacy were found to have statistically significant relationships with digital payment adoption and financial inclusion, whereas awareness and income did not show significant associations. The study recommends strengthening digital literacy programmes, improving rural digital infrastructure, and enhancing financial awareness to promote inclusive financial development.
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| Keyword |
Digital Payment Systems, Financial Inclusion, UPI, Mobile Banking, Rural India, Digital Literacy
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| Paper ID |
IJIFR/V13/E11/014
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| Author |
Nagunuri Srinivas, St. Joseph's Degree & PG College, King Koti, Hyderabad
Soujanya Akaremsetti2, , Gautami Junior, Degree and PG College
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| Paper Title |
Fear of missing out (FOMO), compulsive buying, and financial well-being among social media users: A mediated model
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| Subject Category |
Marketing
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| Abstract |
Purpose: This study examines how fear of missing out (FoMO) among social media users contributes to compulsive buying behaviour and, through it, undermines financial well-being. Social comparison orientation and hedonic consumption motivation are modelled as parallel mechanisms that transmit FoMO's influence to compulsive buying, which in turn serves as the primary mediator in the FoMO-to-financial-well-being chain.
Design/methodology/approach: Data were collected from 396 social media users aged 18-38 in five Indian metro cities who spend two or more hours daily on social platforms and had made at least one unplanned online purchase in the preceding three months. A structured online survey was administered via purposive and snowball sampling. Partial least squares structural equation modelling (PLS-SEM) was executed in SmartPLS 4.0 with 5,000-subsample bootstrapping. The conceptual model integrates Self-Determination Theory [1], Social Comparison Theory [2], and the Stressor-Strain-Outcome (SSO) framework.
Findings: All fifteen hypothesised paths were supported. Compulsive buying exerts the strongest single effect in the model on financial well-being (ß = -0.412), substantially larger than the direct effect of FoMO (ß = -0.187), confirming that compulsive buying is the primary mechanism through which FoMO erodes financial well-being rather than a secondary symptom. Two serial chains are confirmed: FoMO operates through social comparison orientation and hedonic consumption motivation before reaching compulsive buying. The model explains 65.9% of variance in compulsive buying and 54.1% in financial well-being. SRMR = 0.056, NFI = 0.924.
Practical implications: Social media platforms should introduce friction mechanisms for impulsive purchase pathways. Consumer protection regulators should mandate cooling-off periods for socially triggered purchases. Financial literacy interventions should target FoMO-susceptible young adults before compulsive buying patterns become entrenched.
Originality/value: This is among the first studies to simultaneously model the dual serial mediation chains from FoMO to financial well-being through social comparison and hedonic motivation in an Indian young adult context. The validated model and instruments are replicable across emerging market digital consumer research.
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| Keyword |
Fear of missing out; FoMO; compulsive buying; financial well-being; social comparison; hedonic motivation; social media; PLS-SEM
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| Paper ID |
IJIFR/V13/E11/013
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| Author |
Ms. Srushti Jain, Ashoka Business School Nashik, 422009
Dr. Manisha Shirsath, Ashoka Business School Nashik, 422009
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| Paper Title |
Human Capital Investment in Medium and Large-Scale Industries: A Review of the Literature
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| Subject Category |
Human Resource Management
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| Abstract |
Human capital investment has become a strategic priority for organizations seeking to enhance workforce capabilities, improve productivity, and achieve sustainable competitive advantage. This review paper synthesizes existing literature on human capital investment with a particular focus on medium and large-scale industries. The study examines key dimensions of human capital investment, including employee training and development, education, skill enhancement, health and well-being initiatives, employee engagement, leadership development, and compensation practices. By critically analyzing theoretical and empirical studies, the review explores the relationship between human capital investment and organizational outcomes such as employee performance, innovation, operational efficiency, and organizational performance. The paper also highlights the theoretical foundations of human capital investment, including Human Capital Theory and the Resource-Based View, while identifying emerging trends and persistent research gaps. The findings suggest that sustained investment in human capital contributes significantly to organizational growth, employee retention, and long-term business success. Furthermore, the review identifies opportunities for future research, particularly in the context of developing economies and industry-specific human capital strategies. This paper provides researchers, practitioners, and policymakers with a comprehensive understanding of the evolving role of human capital investment in contemporary organizations.
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| Keyword |
Human Capital Investment; Organizational Performance; Employee Performance; Medium and Large-Scale Industries; Literature Review
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| Paper ID |
IJIFR/V13/E11/012
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| Author |
Dr.Suganthi Hebzibha R, KGiSL Institute of Technology
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| Paper Title |
AI AND ICT TOOLS FOR ENHANCING LSRW SKILLS IN ENGLISH LANGUAGE
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| Subject Category |
ENGLISH LANGUAGE TEACHING
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| Abstract |
ICT and AI integration is changing the face of education. The ICT solutions, such as LMS, smart boards, and various online platforms, offer necessary assistance to the educational process by facilitating communication, collaboration, and easy access to a variety of resources. AI, on the other hand, could be used for deep personalization by means of adaptive learning paths, for automating grading and administrative work, or for delivering intelligent tutoring systems that provide instant feedback. Students get to enjoy highly personalized learning experiences at their own pace, the availability of teachers and/or assistants 24/7 through AI chatbots, engaging, gamified learning materials, as well as greater accessibility for them that co-exist with special needs when a combination of both technologies is employed. Educators, on the other hand, reap the benefits of workload decrease through automation, better and faster lesson planning, simplified content creation, and improved classroom management. In general, these technological advances are not only changing the way we teach, but they are also making classrooms more personalized, inclusive, and data-driven. This paper introduces some ICT and AI tools that can help teachers in teaching LSRW (listening, speaking, reading, and writing) skills and students for self-learning. The paper underscores the role of technology in supporting the comprehensive development of language skills so that learners are well equipped with the language skills needed for academic success and lifelong learning in today’s digital age.
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| Keyword |
ICT, AI tools for English Language, Listening, Speaking, Reading, Writing, Pronunciation, Grammar, teaching and learning.
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| Paper ID |
IJIFR/V13/E11/011
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| Author |
T V Balagurusamy
R J. Lakshmi
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| Paper Title |
ACCELERATING AI ADOPTION ACROSS INDUSTRIES TO IMPROVE PRODUCTIVITY AND EFFICIENCY
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| Subject Category |
Commerce
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| Abstract |
To assess AI’s potential for India, a detailed analysis was conducted on its ability to enhance productivity across industries. The study covered over 850 occupations across 16 sectors and examined more than 2,100 distinct work activities. The analysis indicates that AI adoption could contribute an additional $500–600B to India’s GDP by 2035, beyond the projected growth trajectory, driven by productivity improvements, operational efficiencies, and the reallocation of human effort to higher-value tasks.
AI-skilling ecosystem, AI Open University, national certification program. Specific adoption scenario models were considered (i.e., the pace at which industry adopts the technology at scale, resulting in impact on productivity)—early, midpoint, and late—to estimate when AI could effectively take on these activities based on currently demonstrated technologies and their expected development in the future and country-specific factors such as wage levels and occupational mix. The model incorporates software capabilities such as machine learning, data analytics and hardware-driven automation such as robotics.
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| Keyword |
AI-skilling ecosystem, AI Open University, national certification program
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| Paper ID |
IJIFR/V13/E11/010
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| Author |
T R Subramaniam
Shubra S. Krishnan
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| Paper Title |
Sector-specific data infrastructure integrated with AI Kosh to host regulatory-grade datasets for model building and supervision.
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| Subject Category |
AI & Skill Development
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| Abstract |
India can work towards narrowing the AI skill gap with leading countries by developing skilled professionals, advancing research, and contributing to AI models. The focus can be on measuring outcomes of research impact basis international peer-reviewed publications, the number of PhDs focused on AI research, practical expertise and original AI contributions based on patents filed. India could consider the following options: • Harnessing academia better: AI Chairs across the top 20 technology, medical, law, and business schools to promote and create PhDs/senior qualifications at the intersection of subject matter expertise and AI • Incentivizing industry: Finding ways to upskill 3–5% of working professionals through AI-first modules, supported by tax deductions on employer spending • Upskilling India: An AI Open University (both physical and online) could enhance Skill India Digital/eShram in partnership with private Ed-tech platforms for the public
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| Keyword |
AI-skilling ecosystem, AI Open University, national certification program
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| Paper ID |
IJIFR/V13/E11/009
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| Author |
Geeta Chandran, Central University of Kerala
V. Lakshmi Balaji, Central University of Kerala
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| Paper Title |
ROLE OF AI IN IMPROVING ECONOMIC SUSTAINABILITY IN INDIA
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| Subject Category |
Commerce
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| Abstract |
this research highlights the potential of AI in
generating employment opportunities by fostering innovation,
entrepreneurship, and skill development. AI-driven agricultural
solutions can enhance productivity, optimize resource
management, and promote sustainable farming practices. The
integration of AI in research and innovation processes can drive
technological advancements and propel India towards becoming
a global leader in cutting-edge technologies. (Jean N, 2016).
Additionally, AI can contribute to the development of basic
education infrastructure, enabling personalized learning
experiences and addressing educational disparities. By
leveraging AI's capabilities, India can enhance the quality of
education and bridge the digital divide, empowering individuals
and ensuring a skilled workforce for the future.
The research concludes that AI has the potential to revolutionize
various sectors in India, promoting economic sustainability, and
improving the overall well-being of its citizens. However, it
emphasizes the importance of addressing challenges such as data
privacy, security, and ethical considerations to ensure
responsible AI adoption
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| Keyword |
Artificial Intelligence (AI), AI Technologies, Sustainability, Employment Generation, Agricultural Development, Research And Innovations, Basic Education Structural Development
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| Paper ID |
IJIFR/V13/E11/008
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| Author |
Dr. Pillai U V Lakshmy
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| Paper Title |
Empowering Women through Inclusive and Equitable Budgeting in India
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| Subject Category |
Economics
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| Abstract |
Gender-responsive budgeting (GRB) is a key fiscal governance instrument that analyzes public expenditure through a gendered lens to encourage equitable outcomes for women and men. India formally embraced GRB in the fiscal year 2005-06 with the introduction of the Gender Budget Statement (GBS) . This system categorizes allocations into three distinct parts: Part A, encompassing schemes particularly intended for women; Part B, which includes pro-women initiatives with a minimum allocation of 30 percent directed towards women; and, commencing in 2024-25, Part C, which pertains to schemes allocating less than 30 percent for women taken from India's Gender Budget from 2005-06 to 2026-27, using secondary data from Union Budget documents, Statement 13 of the Expenditure Profile, and press releases from the Ministry of Women and Child Development. Notably, the gender budget has increased more than twentyfold in nominal terms, and its share of total Union expenditure has grown significantly over the past three years. This recent acceleration can mainly be attributed to the reclassification of substantial infrastructure programs, such as the Pradhan Mantri Awas Yojana, into Parts A and B, as well as the implementation of Part C reporting, with a straightforward increase in resources directed towards women. The findings reported in this article are situated within international precedents and the evolution of institutional structures in India.
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| Keyword |
Gender-Responsive Budgeting, Gender Budget Statement, Union Budget, Women's Component Plan, Fiscal Policy, India, Kerala
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| Paper ID |
IJIFR/V13/E11/007
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| Author |
Dr. D. Rajasekaran, NGM College, Pollachi
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| Paper Title |
IMPACT OF AI TOOLS ON FACULTY ACADEMIC ACTIVITIES, INCLUDING TEACHING PREPARATION, CONTENT DEVELOPMEN, ASSESSMENT DESIGN AND STUDENT ENGAGEMENT
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| Subject Category |
Education
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| Abstract |
Artificial Intelligence (AI) has emerged as a transformative technology in higher education, reshaping faculty academic activities by improving teaching efficiency, instructional design, assessment practices, and student engagement. This study examines the impact of AI tools on faculty academic activities, including teaching preparation, content development, assessment design, and student engagement. A descriptive and analytical research design was adopted, and primary data were collected from 125 faculty members using a structured questionnaire administered through Google Forms. Respondents were selected using a random sampling technique. The collected data were analyzed using simple percentage analysis, Chi-square test, Multivariate Analysis of Covariance (MANCOVA), and the Friedman Rank Test. The findings indicate that faculty members widely utilize AI tools to prepare teaching materials, generate academic content, develop assessments, and improve classroom interaction. The Chi-square analysis revealed significant associations between selected demographic variables and AI tool adoption. MANCOVA results confirmed that AI tools have a significant positive influence on teaching preparation, content development, assessment design, student engagement, teaching productivity, and overall academic performance. The Friedman Rank Test identified teaching preparation as the highest-ranked benefit of AI adoption among faculty members. The study concludes that AI serves as an effective support system for enhancing faculty productivity and educational quality. It recommends continuous faculty training, institutional AI policies, and ethical guidelines to ensure the responsible integration of AI technologies into higher education, thereby promoting innovative teaching practices and improved learning outcomes.
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| Keyword |
Artificial Intelligence (AI) Faculty Academic Activities, Teaching Preparation, Assessment Design, Student Engagement
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| Paper ID |
IJIFR/V13/E11/006
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| Author |
Dr. J. Vijimol, Associate Professor & Head of the Department, Commerce CABA Sri Krishna Arts and Science College Coimbatore
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| Paper Title |
A PSYCHOLOGICAL PERSPECTIVE STUDY ON WORK LIFE BALANCE OF WOMEN EMPLOYEES WITH SPECIAL REFERENCE TO BANKING SECTOR.
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| Subject Category |
Commerce
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| Abstract |
Professional life and personal life are the two sides of the coin. There is a correlation and interdependency between these two. According to various work life balance surveys, it is found that mismatch between the two sets of roles i.e., work role responsibility and family role responsibility that leads to work life imbalance. Work life balance of women employees has become an important subject since the women are equally sharing the shouldering responsibility for the betterment of their family. Women are getting into jobs and they continue to work even after marriage. A married woman has more responsibility than man in taking care of children and family. The participation of women in income generation activities lends them to satisfy their home needs to a greater extent. The working women efficiently overcome the difficult situations by their commitment with increase in pressures at work place and important demands at home. This study focuses to fill the gap by investigating the work-life balance policies that may have helped female bankers from balancing their family and work obligations.
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| Keyword |
WORK LIFE BALANCE , WOMEN EMPLOYEES, BANKING SECTOR,
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| Paper ID |
IJIFR/V13/E11/005
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| Author |
Gomathi A., Assistant Professor of Commerce, B.Com - Banking and Insurance, NGM College, Pollachi. Coimbatore
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| Paper Title |
Effectiveness of the LIC Bima Sakhi Yojana in Promoting Financial and Insurance Literacy among Rural Women: An Empirical Study
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| Subject Category |
Commerce
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| Abstract |
Financial literacy and insurance awareness are essential components of women's empowerment and financial inclusion. The LIC Bima Sakhi Yojana was introduced to enhance insurance literacy and create livelihood opportunities for rural women by engaging them as insurance facilitators. The present study evaluates the effectiveness of the LIC Bima Sakhi Yojana in promoting financial and insurance literacy among rural women. Primary data were collected from 600 rural women using a structured questionnaire. Percentage analysis, reliability analysis, mean score analysis, and factor analysis were employed to analyze the data. The findings reveal that respondents generally perceive the scheme positively, particularly in motivating women to educate others about financial security, improving confidence in financial decision-making, and enhancing social recognition. Reliability analysis confirmed good internal consistency (Cronbach's Alpha = 0.795), while factor analysis identified two underlying dimensions, namely Financial and Social Empowerment through Insurance Literacy and LIC Insurance Awareness. The study concludes that the LIC Bima Sakhi Yojana contributes significantly to improving financial and insurance literacy among rural women and supports their socio-economic empowerment.
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| Keyword |
Financial Literacy, Insurance Literacy, Women Empowerment, Rural Women, LIC Bima Sakhi Yojana, Financial Inclusion
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| Paper ID |
IJIFR/V13/E11/004
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| Author |
Dr. Tanuja Dubey, Ashoka Business School, Nashik
Ms. Srushti Jain, Ashoka Business School, Nashik
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| Paper Title |
Determinants of Green Banking Practices: Evidence from the Indian Banking Sector in Maharashtra
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| Subject Category |
Financial Management
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| Abstract |
Green banking has emerged as an important initiative in the banking sector to promote environmental sustainability by integrating environmentally responsible practices into banking operations and financial services. The present study examines green banking practices in the Indian banking sector with reference to customers' perception. The study aims to understand the concepts and practices of green banking, examine the impact of customer prospect and environment prospect on green banking practices, analyse the factors affecting customer prospect, environment prospect and economic prospect, and identify the factors driving the implementation of green banking practices. The study is based on both primary and secondary data. Primary data were collected from 127 bank customers through a structured questionnaire using a five-point Likert scale, while secondary data were collected from the Reserve Bank of India (RBI), Institute for Development and Research in Banking Technology (IDRBT), Indian Banks' Association (IBA), State Bank of India (SBI) publications, journals, books, reports, articles and other relevant sources. The collected data were analysed using IBM Statistical Package for the Social Sciences (SPSS) by applying Cronbach's Alpha, Multiple Regression Analysis and One-Way Analysis of Variance (ANOVA). The findings of the study indicate a significant relationship between customer prospect, environment prospect and green banking practices. The study also reveals a significant relationship between customer prospect, environment prospect and economic prospect with green banking practices. Furthermore, the results indicate significant relationships between age and customer prospect, age and environment prospect, and age and economic prospect regarding green banking practices. The study concludes that green banking plays a vital role in encouraging paperless banking, environmental sustainability and responsible banking practices, thereby contributing towards sustainable development in the Indian banking sector.
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| Keyword |
Green Banking, Sustainable Banking, Customer Prospect, Environment Prospect, Economic Prospect, Indian Banking Sector
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| Paper ID |
IJIFR/V13/E11/003
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| Author |
Radha Krishnan S P, Sri Krishna Arts and Science College, Coimbatore
Sathish Kumar G, Sri Krishna Arts and Science College, Coimbatore
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| Paper Title |
Quantifying Food Waste in Large-Scale Catering among Hotel Management Students in Coimbatore
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| Subject Category |
Hotel Management
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| Abstract |
Food wastage is an emerging threat to the environment, economy, and society at the large-scale catering establishments. This research aims to assess the awareness, quantification measures, and main reasons behind food wastage among 70 CSHM students working at different catering establishments in India. Through the use of structured questionnaire and rigorous econometrics analysis like association of variables through chi-square test, Spearman's rank correlation (? = 0.434, p < 0.001), and ordinary least squares regression (Adj-R² = 0.118), it is evident that overproduction and lack of proper demand forecasting constitute the main reasons for food wastage, while systematic quantification measures lack consistency.
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| Keyword |
Food Waste, Quantifying, Management of Food waste
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| Paper ID |
IJIFR/V13/E11/002
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| Author |
Dr.T.Manikandan, NGM College
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| Paper Title |
A Study on Awareness of Scholarship Schemes Fostering Higher Education: Evidence from College Students in Coimbatore District
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| Subject Category |
management
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| Abstract |
Scholarship schemes are essential for improving access to higher education by reducing financial barriers for students from diverse socio-economic backgrounds. However, inadequate awareness and procedural challenges often limit their effective utilization. This study examines the awareness, perceptions, and satisfaction of college students regarding scholarship schemes in Coimbatore District. A descriptive research design was adopted, and primary data were collected from 600 Arts and Science college students using a structured questionnaire through stratified random sampling. Data were analysed using percentage analysis, Chi-square test, Pearson correlation, multiple regression, and ANOVA. The findings reveal that although students possess moderate awareness of scholarship schemes, gaps remain in understanding eligibility criteria, application procedures, and documentation requirements. Institutional support, digital accessibility, and simplified application procedures significantly influence scholarship awareness and satisfaction. The study recommends strengthening awareness programmes, improving digital communication, and simplifying scholarship administration to enhance access to higher education.
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| Keyword |
: Scholarship Schemes, Higher Education, Student Awareness, Financial Assistance, Scholarship Utilization
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