| Paper ID |
IJIFR/V14/E1/012
|
| Author |
Dr. Asmita Pravin Tayade, Bharatiya Jain Sanghata’s Arts, Science and Commerce College, Wagholi, Pune
|
| Paper Title |
Responsible Generative Artificial Intelligence in Higher Education: Educational Value, Academic Integrity and Ethical Governance
|
| Subject Category |
Education
|
| Abstract |
Generative artificial intelligence (GenAI) has quickly become relevant to university teaching, learning, assessment and research. Its capacity to generate explanations, examples, summaries, code, feedback and other forms of content creates opportunities for personalised learning, teaching support and research assistance, while simultaneously intensifying concerns about academic integrity, reliability, privacy, bias, equity and institutional accountability. This paper addresses a specific gap in the emerging literature: existing reviews have mapped applications and risks, but fewer studies integrate educational value, academic integrity, AI literacy, assessment redesign and institutional governance into one operational framework for responsible adoption. A PRISMA 2020-aligned systematic literature review protocol was developed to identify, screen and thematically synthesise recent scholarship and policy evidence on GenAI in higher education. The synthesis is organised around five interacting domains: educational value, AI literacy, academic integrity and assessment, data/algorithmic responsibility, and institutional governance. The review indicates that the value of GenAI is conditional rather than automatic: benefits are strongest when AI augments learner agency and professional judgement, whereas risks increase when generated output substitutes for learning, bypasses verification or is used without adequate governance. On the basis of the synthesis, this paper proposes the Responsible GenAI Adoption Framework (ReGA-HED), linking five institutional capacities—AI literacy, human oversight, integrity-by-design assessment, privacy and equity safeguards, and adaptive governance—to educational outcomes. The framework provides a practical bridge between policy principles and day-to-day teaching, assessment and research decisions. The paper concludes with implications for higher education institutions and a focused research agenda for empirical validation.
|
| Keyword |
Generative artificial intelligence; higher education; systematic literature review; PRISMA 2020; AI literacy; academic integrity; assessment redesign; privacy; equity; ethical governance
|
|
| Paper ID |
IJIFR/V14/E1/011
|
| Author |
Dr.B.Rajesh Kumar, Sri krishna arts and science college coimbatore
M.Alfhiya, Sri krishna arts and science college coimbatore
A.Subhashitha, Sri krishna arts and science college coimbatore
|
| Paper Title |
Explainable and Trustworthy Artificial Intelligence (XAI)
|
| Subject Category |
Artificial Intelligence and Machine Learning
|
| Abstract |
Artificial Intelligence (AI) has become an integral part of decision-making across healthcare, finance, education, manufacturing, transportation, and public services. Despite achieving remarkable predictive performance, many AI models—particularly deep learning systems—operate as "black boxes," making it difficult for users to understand how decisions are made. Explainable and Trustworthy Artificial Intelligence (XAI) addresses this challenge by developing models and techniques that provide transparent, interpretable, and reliable explanations while maintaining high accuracy and performance.
This conference theme invites original research on methods, frameworks, and applications that improve the transparency, fairness, robustness, and accountability of AI systems. Topics include explainable machine learning, interpretable deep learning, fairness and bias mitigation, uncertainty estimation, causal AI, human-centered AI, privacy-preserving AI, responsible AI governance, and evaluation metrics for explainability and trust. Contributions demonstrating real-world applications of XAI in healthcare, cybersecurity, finance, smart cities, autonomous systems, and education are particularly encouraged. The objective of this track is to foster research that builds AI systems that are not only intelligent and accurate but also transparent, ethical, and trustworthy for widespread adoption in society.
|
| Keyword |
Explainable AI, Trustworthy AI, Interpretability, Deep Learning, Fairness, Bias Mitigation, Uncertainty Estimation, Causal AI, Human-Centered AI, Privacy-Preserving AI, Responsible AI Governance
|
|
| Paper ID |
IJIFR/V14/E1/010
|
| Author |
CHINNU RAJAN, Research scholar,Research and PG department of commerce,Government Arts College,Thiruvananthapuram,[email protected],9446514306
Dr Manjula K G, Associate Professor& Research supervisor,PG department of commerce,VTM NSS college,Dhanuvachapuram,[email protected],9645001516
|
| Paper Title |
THE ROLE OF SEAFOOD RESTAURANTS IN PROMOTING SUSTAINABLE MARINE RESOURCE UTILIZATION ; A SYSTEMATIC LITERATURE REVIEW
|
| Subject Category |
commerce
|
| Abstract |
The rising strain on fisheries, marine ecosystems, biodiversity, and seafood supply chains has made the sustainable use of marine resources a major global problem. The role of seafood restaurants as downstream actors capable of influencing sustainable seafood procurement and consumption has received relatively little attention, despite the fact that sustainable fisheries and seafood production have been the subject of much research. The significance of seafood restaurants in encouraging sustainable marine resource utilisation is examined in this comprehensive literature review, which also highlights the main practices, procedures, difficulties, theoretical stances, and research gaps in the body of current literature. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA 2020) standards were used in conducting the review. Using predetermined search terms pertaining to seafood restaurants, sustainable seafood, marine resource utilisation, responsible sourcing, certification, traceability, consumer behaviour, and sustainable restaurant practices, pertinent literature was methodically found thru major academic databases. Pre-established inclusion and exclusion criteria were used to screen the studies, which were then critically evaluated for methodological quality and synthesised using descriptive and thematic methodologies. Overall, the research identifies seafood restaurants as significant market intermediaries that have the capacity to link sustainable consumption with ethical seafood production and directly support the accomplishment of Sustainable Development Goal 14 (Life Below Water).
|
| Keyword |
seafood restaurants, sustainable seafood, marine resource utilization, sustainable procurement, seafood sustainability traceability and SDG 14
|
|
| Paper ID |
IJIFR/V14/E1/009
|
| Author |
SAMEER KHASNIS, Shri T P Bhatia College of Science
|
| Paper Title |
AN INDO-GREEK AXISExpanding the Pedagogical Framework of the HSC Class XIIHistory of the Novel CurriculumA Comparative and Pedagogical Study
|
| Subject Category |
Research Paper
|
| Abstract |
This is primarily done with the intention to incorporate epics like the Greek Odyssey and The Ramayana and The Mahabharata for giving our young students the core of Moral values, strategical Management system and Scientific acumen.
|
| Keyword |
Xii unit 4, History of Novel, Odyssey, Ramayana,Mahabharata
|
|
| Paper ID |
IJIFR/V14/E1/008
|
| Author |
Dr. Narendra K. Shukla, Gyan Ganga Institute of Technology & Sciences Jabalpur (M.P)
Miss Simran Kesharwani, Gyan Ganga Institute of Technology & Sciences Jabalpur (M.P)
|
| Paper Title |
A Review Study On Consumer Buying Behaviour & Purchase Decision Making In Supermarket
|
| Subject Category |
Marketing
|
| Abstract |
Consumer buying behaviour in supermarkets has become an important area of study due to the rapid growth of organized retailing, changing consumer lifestyles, urbanization, and technological advancements. This review paper examines the various factors influencing consumer buying behaviour towards supermarkets and analyzes purchase decision patterns based on previous empirical studies. The study reviews 40 research papers published in national and international journals related to supermarket shopping behaviour, customer satisfaction, store preference, promotional strategies, pricing, service quality, product assortment, convenience, and demographic influences. The review identifies key determinants such as pricing strategies, product quality, promotional offers, store atmosphere, convenience, customer service, brand image, and technological integration as major factors affecting supermarket purchase decisions. The findings indicate that consumer behaviour is dynamic and strongly influenced by socio-economic and psychological factors. The paper concludes that supermarkets must focus on customer-centric strategies, digital transformation, personalized services, and experiential retailing to maintain competitive advantage and enhance customer loyalty.
|
| Keyword |
Consumer Buying Behaviour; Supermarkets; Purchase Decision; Pricing Strategy; Customer Satisfaction.
|
|
| Paper ID |
IJIFR/V14/E1/007
|
| Author |
Dr. V. Meera, Department of Commerce, NGM College, Pollachi, Tamil Nadu, India
|
| Paper Title |
The Empowerment–Precarity Paradox in India’s Gig Economy: A Conceptual Framework with Pollachi as a Semi-Urban Contextual Lens
|
| Subject Category |
Commerce
|
| Abstract |
The expansion of digital labour platforms has altered the organization of work by separating the experience of flexibility from the security traditionally associated with employment. This conceptual paper develops an empowerment–precarity framework to explain why platform work can simultaneously increase workers’ perceived control and reproduce economic and institutional vulnerability. Rather than treating flexibility, autonomy and income opportunity as direct indicators of empowerment, the paper argues that empowerment is conditional: it depends on whether workers can convert platform-enabled choice into durable agency, adequate and predictable earnings, voice, and protection against occupational and income risks. The argument is developed through a structured integrative synthesis of foundational scholarship on psychological empowerment, precarious work, platform capitalism and algorithmic management, complemented by India-specific evidence from government reports, labour-policy documents and recent studies of platform work. The synthesis identifies four empowerment resources—schedule control, economic participation, task-level autonomy and access to digital markets—and four precarity mechanisms—income volatility, algorithmic control, risk transfer and weak collective/institutional protection. Their interaction produces a contingent form of empowerment described here as “protected autonomy.” The paper further argues that the Indian context matters because platformisation develops within a large informal labour market and an evolving social-protection regime. Pollachi is therefore repositioned from an implied empirical study site to a semi-urban contextual lens through which the framework can be applied in future field research. Eight propositions are developed and a conceptual model is proposed linking platform-enabled resources, algorithmic governance, worker capabilities, precarity and sustainable empowerment. The paper concludes with differentiated theoretical, managerial and policy implications and proposes a future empirical agenda for testing the framework in Pollachi and comparable semi-urban locations.
|
| Keyword |
Gig Economy; Platform Work; Worker Empowerment; Precarity; Algorithmic Management; Social Protection; Semi-Urban India; Pollachi
|
|
| Paper ID |
IJIFR/V14/E1/006
|
| Author |
J. Jayachithra, Alagappa University College of Education
M. Monicka, Alagappa University College of Education
|
| Paper Title |
Socio-Economic and Educational Challenges of Nomadic Communities in Tamil Nadu: Policy Gaps and Strategies for Inclusive Development
|
| Subject Category |
Education
|
| Abstract |
Nomadic communities in Tamil Nadu represent some of the most marginalized populations, facing unique challenges due to their migratory lifestyle, limited educational opportunities, unstable livelihoods, and insufficient social protection. Despite the existence of various policies aimed at promoting inclusive development, these communities continue to encounter significant barriers in accessing education, healthcare, and employment. This paper examines the socio-economic and educational status and highlights critical challenges such as poverty, irregular employment, inadequate housing, and pressing educational challenges, including low literacy rates and high dropout rates of nomadic people in Tamil Nadu. Furthermore, it examines key policy initiatives, including the Right to Education Act, NEP 2020, and Samagra Shiksha, identifies implementation gaps, and proposes practical strategies through community participation, enhanced outreach, and adaptable educational models. The paper argues that sustainable development for these communities requires inclusive policies and robust collaboration among the government, educational institutions, and civil society. By working together, we can ensure equitable opportunities and advance social justice for all.
|
| Keyword |
Nomadic Communities, Educational Inclusion, Socio-economic Development, Policy Implementation, Tamil Nadu, Marginalized Communities, Sustainable Development
|
|
| Paper ID |
IJIFR/V14/E1/005
|
| Author |
Dr.T.S.Kavitha, NGM College, Pollachi, Tamil Nadu, India.
|
| Paper Title |
Digital Learning Preparedness and Technology Engagement among Higher Education Students: An Empirical Study
|
| Subject Category |
Commerce and Management
|
| Abstract |
The rapid integration of digital technologies into higher education has transformed the ways in which students search for information, access learning resources, communicate with teachers and participate in technology-enabled learning. However, access to digital resources alone does not necessarily ensure effective engagement with digital learning. The present study examines the digital learning preparedness of higher education students by analysing their engagement with commonly used digital learning resources, the challenges experienced in technology-enabled learning, and the relationship between digital literacy and academic performance. Primary data were collected from 564 higher education students in Coimbatore District. Descriptive statistics, mean ranking, Pearson correlation, independent samples t-test, one-way ANOVA and simple linear regression were employed for analysis. The demographic analysis indicated no statistically significant differences in digital literacy across the groups examined. The findings suggest that effective digital learning requires more than technological access; it requires digital capability, reliable infrastructure, affordable resources, appropriate training and effective academic integration of digital technologies. The study provides implications for higher education institutions seeking to develop more inclusive and effective digital learning environments.
|
| Keyword |
Digital learning, technology engagement, higher education, digital preparedness, digital resources, digital literacy
|
|
| Paper ID |
IJIFR/V14/E1/004
|
| Author |
Vikas Sharma, Acharya Raghuveer Government PG College, Ambala Cantt
|
| Paper Title |
Evaluating Network Security Vulnerabilities and the Effectiveness of Security Technologies in Mitigating Cybercrime: An Empirical Assessment
|
| Subject Category |
Computer Engineering
|
| Abstract |
Aims: The increasing sophistication and frequency of cyberattacks have intensified concerns regarding network security vulnerabilities and the ability of organisations to effectively deploy security technologies against cybercrime. This study aims to evaluate the major vulnerabilities responsible for network security breaches and assess the effectiveness of contemporary security technologies in preventing, detecting and mitigating cybercrime.
Methodology:The study adopts an analytical research approach using recent secondary cybersecurity data, with particular emphasis on the ENISA Threat Landscape 2025 which analysed 4,875 cybersecurity incidents reported between July 2024 and June 2025. The analysis examines major vulnerability dimensions, including unpatched and outdated systems, weak authentication, human error, misconfiguration, supply-chain exposure, and social-engineering vulnerabilities. The effectiveness of security technologies—including firewalls, intrusion detection and prevention systems, endpoint detection and response, multi-factor authentication, encryption, security information and event management, vulnerability-management tools, and AI-enabled threat detection—is evaluated against major cybercrime categories.
Findings: The evidence indicates that cybercrime continues to exploit both technological and human vulnerabilities. Phishing remains a dominant intrusion mechanism, while vulnerability exploitation constitutes a substantial pathway for unauthorised access. Ransomware emerged as the most impactful cybercrime threat, accounting for 81.1% of monitored cybercrime claims while data breaches represented 15.2%. The study further identifies digital infrastructure and services (13.7%) and manufacturing (13.3%) as among the most targeted sectors. The findings suggest that security technologies can substantially strengthen prevention, detection, and response capabilities; however, technological deployment alone is insufficient where organisations retain unpatched systems, weak access controls, inadequate cyber hygiene, and human-related vulnerabilities.
Novelty: The study demonstrates the need for an integrated cyber security strategy combining technological controls with continuous vulnerability assessment, employee awareness, access management, incident-response capabilities, and proactive threat intelligence. The study contributes to the cyber security literature by linking network vulnerabilities, cyber-threat exposure, and security-technology effectiveness within a unified analytical framework. It shifts the focus from simply identifying available security technologies to evaluating their practical effectiveness in mitigating contemporary cybercrime. The study contributes to the cyber security literature by linking network vulnerabilities, cyber-threat exposure, and security-technology effectiveness within a unified analytical framework. It shifts the focus from simply identifying available security technologies to evaluating their practical effectiveness in mitigating contemporary cybercrime.
|
| Keyword |
Network Security; Cybersecurity Vulnerabilities; Cybercrime; Security Technologies; Ransomware; Phishing; Vulnerability Management; Artificial Intelligence; Threat Detection; Cybersecurity Effectiveness.
|
|
| Paper ID |
IJIFR/V14/E1/003
|
| Author |
J. M. Mahadevan, S. M. Laxmi, J N U, New Delhi
|
| Paper Title |
Analysis of the impact of DARQ technologies for multiplying the dynamics of progressive business and reduce the complexities of corporate practices.
|
| Subject Category |
Business Management and IT
|
| Abstract |
The recent wave of technological innovation has the potential to be more disruptive in a shorter period of time than past technologies. The digital saturation of reality has granted companies with exceptional capabilities. They can understand their customers with a new depth of granularity. They have more channels than ever to reach those consumers. New technologies are catalysts for change, offering businesses extraordinary new capabilities. Distributed ledger technology, artificial intelligence, extended reality, and quantum computing will be the next set of new technologies to spark a step change, letting businesses reimagine entire industries. New technologies are catalysts for change, offering extraordinary new business capabilities when applied appropriately. During the digital revolution, social, mobile, analytics, and cloud (SMAC) combined to enable one such step change. Distributed Ledger Technology (DLT), Artificial Intelligence (AI), Extended Reality (XR) and Quantum Computing technologies let businesses understand their partners and consumers at unprecedented depth, and together, SMAC helped companies create major differentiators.
|
| Keyword |
Distributed Ledger Technology (DLT), Artificial Intelligence (AI), Extended Reality (XR) and Quantum Computing (QC)
|
|
| Paper ID |
IJIFR/V14/E1/002
|
| Author |
Dr. Vikas Sharma, Acharya Raghuveer Government College, Ambala Cantonment
|
| Paper Title |
A Multi-Metric Energy- and Mobility-Aware Routing Framework for Mobile Ad Hoc Networks: Comparative Evaluation of AODV, DSR, OLSR and LAMEHRF
|
| Subject Category |
Computer Science
|
| Abstract |
Mobile Ad Hoc Networks (MANETs) operate through dynamic wireless links without fixed infrastructure, making routing sensitive to node mobility, link instability, congestion, and energy depletion. This paper develops LAMEHRF, a Lightweight Adaptive Multi-metric Energy-efficient Hybrid Routing Framework, and evaluates it against AODV, DSR, and OLSR through an NS-3-based experimental methodology. The framework combines normalized residual energy, link stability, mobility stability, congestion quality, received-signal-strength quality, and hop efficiency into a composite routing score. The experimental design considers 25, 50, 75, and 100 nodes, mobility speeds of 1, 10, and 20 m/s, a 1000 × 1000 m simulation area, IEEE 802.11 ad hoc communication, Random Waypoint mobility, UDP/CBR traffic, a 300-s duration, and multiple random seeds. The source implementation is designed to generate measurements rather than hard-code performance values. For the representative 100-node, 20-m/s scenario, the working dataset reports PDR values of 74.8%, 70.5%, 78.4%, and 86.5% for AODV, DSR, OLSR, and LAMEHRF, respectively; throughput of 1.21, 1.12, 1.31, and 1.54 Mbps; delay of 89.6, 98.7, 82.3, and 62.1 ms; and residual energy of 47.1, 42.8, 50.4, and 59.7 J. These values are retained here as the manuscript's working results and should be described as provisional/synthetic NS-3-style results unless independently reproduced by executing the source code. The current LAMEHRF implementation uses OLSR for underlying route maintenance while instrumenting the proposed multi-metric score; it is therefore a research prototype rather than a fully independent routing protocol. The paper also specifies reproducibility, statistical analysis, ablation, sensitivity analysis, limitations, and a roadmap for direct LAMEHRF routing-layer integration.
|
| Keyword |
MANET, energy-aware routing, mobility-aware routing, AODV, DSR, OLSR, LAMEHRF, NS-3, FlowMonitor, routing optimization
|
|
| Paper ID |
IJIFR/V14/E1/001
|
| Author |
Dr.J. Vijimol, Head of the Department, Department of Commerce Computer Application, Sri Krishna Knowledge Foundation (Deemed to be university), Coimbatore
|
| Paper Title |
Brand Promotion and Consumer Adoption of Digital Payments: An Empirical Study of Paytm
|
| Subject Category |
Commerce
|
| Abstract |
The rapid growth of digital payment systems has significantly transformed consumer transaction behaviour in India. Digital payment platforms have increasingly relied on integrated promotional strategies to create awareness, encourage adoption, strengthen customer engagement and develop brand loyalty. Among the major players in India’s digital payment ecosystem, Paytm has adopted a combination of advertising, cashback offers, digital campaigns, social media promotion, influencer marketing, merchant engagement and on-ground promotional activities. The present study examines the effectiveness of Paytm’s brand promotion strategies in promoting digital payments and influencing consumer perception and usage behaviour. The study is based on primary data collected from 100 respondents through a structured questionnaire. Simple percentage analysis and Chi-square analysis were used to examine consumer responses regarding promotional awareness, influential promotional tools, motivation for adoption, trust, convenience and the effect of promotional messages on brand perception. The findings indicate that television and YouTube advertisements are the most frequently noticed promotional medium, while cashback and discount offers are the most influential promotional tool. Cashback incentives also emerged as an important factor motivating consumers to begin using Paytm. However, the findings suggest that continued dependence on monetary incentives may affect long-term customer retention, as a considerable proportion of respondents indicated that they would stop or reduce their usage if cashback offers were discontinued. The study concludes that promotional strategies are important in creating initial awareness and encouraging adoption, but sustainable growth requires a stronger emphasis on trust, security, convenience, customer experience and value-based branding. The study recommends that Paytm adopt a balanced promotional strategy that combines incentives with trust-building communication, merchant engagement, personalized rewards, digital literacy initiatives and customer retention programmes.
|
| Keyword |
Digital Payments, Paytm, Brand Promotion, Cashback, Consumer Perception, Digital Marketing, Customer Retention
|
|
|
|